Photography
for shop, campaign and brand — conceived, briefed, delivered.

No — we steer productions via a curated network of freelance photographers and small studios in the DACH area. This is deliberately built this way because it lets us choose the fitting profile per project, instead of having to utilise one photographer monthly.

How the network works:

• 20–40 regularly booked profiles across style range (e-commerce packshot, lifestyle, fashion, food, beauty, portrait, event, production reportage) and regions (Vienna, Graz, Munich, Berlin, Hamburg, Zurich)
• Another 60–80 profiles in extended database, we engage for special project requirements (specific style signatures, locations, category expertise)
• Small studios as partners for large packshot productions with infinity-cove setup and batch processing

What that means for you:

• Fit — a fashion shoot gets a different photographer than a tech product still life
• Flexibility — during large production waves we can work in parallel with multiple teams
• No style binding — your brand doesn't get the in-house style of clickpuls, but a style fitting brand strategy
• Transparent fees — photographers are booked at their usual rates; with direct billing you see exactly what production costs and what our coordination share is

If a brand wants its own studio — because photo volume is very high or shoot days happen weekly — we openly recommend building a dedicated studio setup (internally or with a specialised partner studio) and support on concept and partner search.

Fixed prices per production after initial conversation; ongoing production steering as a photo retainer from € 1,700/month net.

How the price is composed:

• Concept and steering share from clickpuls — shot list, vendor selection, brief, shoot accompaniment, quality review, shop integration. Set according to engagement scope and transparently shown in the offer
• Production costs with partners — photographer fee, studio rental, assistant, styling, model, location, equipment. Depends on production type, duration, volume
• Post-production costs — retouching, colour correction, cutting out, format export. For standard products calculated per image, for elaborate retouching per hour
• Usage rights — usually included in standard package (DACH, online, unlimited for packshots); for extended rights (worldwide, all media) with surcharge
• Logistics — product transport, travel costs for off-site shoots

Typical order-of-magnitudes (as orientation, not as offer):

• Small packshot production (20–50 products, 1 day, standard retouching) — in the mid four-digit range
• Seasonal lifestyle shoot (1 model, 1 location, 30–40 hero images + crops) — in the upper four-digit to lower five-digit range
• Large new product build (200–500 products, multiple shoot days, complete shop integration) — in the five-digit range
• Campaign shoot with brand depth (casting, location, styling, multiple scenes, extended rights) — often mid to upper five-digit range

Team shoots and portrait productions — typically compactly organised, often in 1-day format, fixed price after initial conversation.

What is included in the fixed price: concept and shot list, vendor selection and brief, shoot accompaniment, standard post-production, final delivery in all required formats, shop integration. 24-h response on business days during production phase.

After the initial conversation you receive a binding offer with a clearly itemised production scope — no surprise invoices, no hidden surcharges.

Between 3 and 10 weeks, depending on production type and volume.

Typical runtimes:

• Small packshot production (20–50 products) — 3–4 weeks from inquiry to finished shop images
• Standard product shoot (100–200 products) — 4–6 weeks
• Lifestyle or seasonal shoot with model and styling — 5–7 weeks
• Campaign shoot with casting, location scouting, styling — 7–10 weeks
• Large shop relaunch shoot (300–500+ products) — 8–12 weeks, often split into waves

What extends duration:

• Casting — selection and booking of models or talent costs 1–2 weeks additionally
• Location scouting — elaborate outdoor or special locations need prior inspections and permits
• Seasonal photographer utilisation — Q4 and season start times are often quickly booked out
• Complex retouching — food detail retouching, ghost-mannequin processes, elaborate beauty retouching
• Large product volumes — 500+ products need multiple shoot days

What shortens duration:

• Existing shot list structure from previous productions
• Clearly defined range — all products available, colours/sizes clarified
• Standard retouching without special requirements
• Small productions with 1 shoot day

Express productions: if time pressure exists (e.g. launch shifts), we can deliver in 1–2 weeks if photographer is available and products are ready — with corresponding express surcharge for partner and post-production.

Every shoot has a written contract with clearly regulated usage rights — we never deliver images without rights clarity.

Standard package for product packshots:

• Unlimited duration — you use packshots as long as the product is in the range
• Worldwide — for global e-commerce setups or later market expansion
• All online channels — shop, marketplaces, social, ads, email, partner shops
• Offline print usage included in base package or with surcharge
• Model-free production — no people depicted, no additional releases needed

Extended package for lifestyle and campaign shoots with models:

• Time-limited — typically 1–2 years, extendable
• Geography and channels as required (DACH, EU, worldwide; online, online + print, incl. OOH/TV)
• Exclusivity on request — models may not work in parallel for competing brands (with surcharge)
• Buy-out options — if the brand wants to use images permanently and unlimited, the fee can be increased accordingly

Model releases and location releases:

• Model release — written consent to image publication; we archive with purpose description and runtime
• Location release — for shoots in non-public spaces (private apartments, company locations); owner consent mandatory
• GDPR-compliant storage of releases — digital with access control, physical originals on demand

Minors and sensitive situations — additional requirements for consent declarations we know and respect.

What happens after licences expire: we remind you 2–3 months before expiration; either we extend the licence with the model or you take the image out of use. With direct photo-partner relationship traceable independent of our steering.

Yes — for lifestyle, campaign and brand shoots we also take on casting coordination. For very prominent casting needs we use specialised agencies.

Typical casting paths:

• Authentic everyday people — for brands wanting to show real users instead of professional models; we find via network, social, casting platforms
• Professional models from standard agencies — for fashion, beauty and campaign shoots; we work with Vienna, Munich, Berlin and Zurich agencies
• Creators and influencers as photo model — when the person is simultaneously content distributor; coordination via creator networks or direct outreach
• Employees as model — for team photos, authenticity campaigns; usually with internal clothing coaching and pose briefing
• Hand models, body-detail models — for product-context shots (watches on wrist, jewellery, beauty products)

What we handle in castings:

• Casting brief — age, look, expression, body type, diversity requirements
• Profile selection from agency databases or direct outreach
• Casting calls — for larger productions live or video castings
• Contract and rights coordination — booking, release, fee

What we don't deliver:

• Celebrity casting with known actors or musicians — for that there are specialised talent-management agencies; we can write the brief and coordinate, but actual booking runs via specialists
• International mega-castings with 200+ applicants — needs dedicated casting agency
• Film-level acting direction — for highly demanding production shoots we work with directors from photo and video environment

Diversity and inclusion: we advise and brief castings deliberately diverse — by age, body type, origin, gender expression — depending on brand audience and societal context.

Yes — that is one of the core advantages of our model. Finished photo assets do not end as a ZIP package but land findable, cleanly linked and SEO-optimised in the shop.

What shop integration concretely includes:

• Upload of finished images into Shopify, WooCommerce, Shopware, BigCommerce or other shop systems we maintain
• Variant linking — colour and size variants are correctly assigned so the shop variant switcher shows the right image
• Alt-text maintenance — SEO and accessibility relevant alt texts, consistent with product name and category
• Image compression and format delivery — shop-optimised variants (WebP, AVIF, responsive sizes) so that load times do not suffer
• Category assignment — when product images are also used as category headers
• Featured image logic — which image is the main image in listing, which stand in which order on the product detail page

For PIM and DAM systems:

• Upload into PIM system (Akeneo, Pimcore, Plytix, Contentserv) with metadata maintenance
• DAM integration (Cloudinary, Bynder) with structured taxonomy and usage rights
• Marketplace sync — when Amazon, Zalando or Otto feeds are fed from PIM

What we additionally check during shop integration:

• Product detail page performance — Core Web Vitals stay in green ranges even with high-resolution images
• Mobile display — zoom functions, swipe galleries work on all devices
• Hreflang and market setup — for multilingual shops, that image captions and alt texts are maintained per language

What is not part of standard shop integration:

• Shop theme changes — when theme needs to be adapted because new imagery requires different dimensions or layouts, that runs as separate shop-development phase (see Shopify agency or WooCommerce maintenance)
• Custom PIM development — when shop-PIM interface needs to be adapted, that runs as its own software project

Yes — for brands with regular photo needs we organise ongoing production steering as a photo retainer from € 1,700/month net.

Typical retainer scenarios:

• Monthly collection drops in fashion — 30–100 new products per month with consistent imagery
• Seasonal range extensions in home, décor, furniture — regular follow-up shoots
• Ongoing social media content — monthly lifestyle shoots with fresh creatives for ads and organic
• Multi-brand support in retail groups — multiple sub-brands with separately maintained imagery
• Content-creator shoots for brands with their own creator format

What the photo retainer typically covers:

• Monthly shoot days or shoot weeks with a fixed photo partner from our network — style consistency across months
• Ongoing shot list maintenance — we update shot lists with new products, range changes, seasonalities
• Production logistics — product collection, transport, return as routines instead of individual projects
• Post-production standards — batch processing with defined retouching and compression standards
• Shop integration — continuous updating in shop, PIM and DAM
• Quarterly imagery review — does the style still run, is there drift, which adjustments are to be considered in the next 3 months
• 24-h response on business days during entire contract term

What the retainer flexibly covers:

• Volume fluctuations — months with large collection or campaign have more output, quieter months are used for follow-up and brand book maintenance
• Style evolution — imagery evolves over months with the brand without every small change needing a new cost proposal
• Partner rotation — we can swap photographers when style needs change or partners are unavailable

What runs outside the retainer:

• Special productions like brand shoots, large campaigns, launch events — as separate fixed-price project additional to retainer
• Production costs with partners — photographer fees, studio rentals, models are transparently invoiced, usually directly between partner and client

Minimum term: we recommend 6 months so that style consistency can establish; shorter terms possible in exceptional cases, but we point out the limitations.

We respect existing imagery and either continue consistently or develop it strategically — never arbitrarily against the existing line.

Typical scenarios:

Existing imagery is strong and should be preserved:

• Style analysis — we document lighting signature, colour palette, composition, background logic from existing images
• Brief for new photographer — all style elements as binding specs in the production brief
• Test-shoot alignment — for larger productions first test image with comparison to existing material before full shoot runs
• Result: new images fit so well with existing that customers don't see the transition

Existing imagery is inconsistent and should be unified:

• Photo audit — we go through the entire image inventory and classify: which images hold the new quality standard, which must be replaced
• Unification plan — gradual replacement in waves so budget stays plannable
• Parallel imagery — sometimes a new imagery is built while the old remains for residual ranges; we define clear boundaries

Existing imagery should be strategically evolved:

• Evolution instead of revolution — the new imagery takes core elements of the old and develops them further
• Roll-out strategy — new products get the new style, existing products are staggered migrated
• Fallback logic — if the new style doesn't work with customers, there is a defined way back

When images can only be partially replaced:

• Hybrid states — e.g. new packshots with old lifestyle images, or new hero visuals with old detail shots — we communicate transparently as interim state

What we do not do: without consultation completely overturn existing imagery. Our core task is brand consistency, not photo tabula rasa.