Retail / Furniture·Print + Web-Application
IKEA Family Advent Calendar – Key Visual, Print & Online Application
End-to-end Christmas campaign for IKEA Austria & Switzerland: key visual, print, in-store materials, and animated banners – plus a cross-border online application. More than 200,000 advent calendars were sent to IKEA Family members.
- Client
- IKEA Austria & IKEA Switzerland
- Platform
- Print + Web-Application
- Duration
- Christmas Campaign, AT & CH
- Industry
- Retail / Furniture
01 / Challenge
IKEA Austria wanted to emotionally engage its Family members in time for advent – with a tangible advent calendar in the mailbox that continues to live in stores and online. The requirements:
- A key visual that works consistently across all touchpoints
- A complete print suite: advent calendar, flyers, and in-store material for the stores
- Animated banners for the digital companion communication
- An online application that works in Austria and Switzerland alike
- Delivered on brand – inside the IKEA cosmos between warmth, family, and „God Jul"
02 / Solution
We crafted the entire campaign universe – from the initial idea to the very last in-store display. The key visual served as the visual anchor for all subsequent materials.
The print suite included the advent calendar itself, sent to more than 200,000 IKEA Family members, plus flyers and in-store banners for the stores. In parallel, we produced animated banners for digital promotion.
The digital centerpiece was an online application, designed jointly for IKEA Austria and IKEA Switzerland – sharing one design language but with localized content and mechanics.
03 / Impressions
07 assets
04 / Technology stack
Digital
Design
Markets
Disciplines
05 / Implemented features
200,000+ Advent Calendars
Mailed to IKEA Family members in Austria – tangible brand warmth right in the mailbox.
Online Application AT & CH
One digital mechanic, localized for IKEA Austria and IKEA Switzerland.
Key Visual as Anchor
One consistent visual across print, in-store, banners, and the online application.
Animated Banners
Animated creatives extending the advent campaign into the digital space.
Print + Web from One Source
Concept, design, and technical implementation – integrated across all channels.
„God Jul" for IKEA Family
On-brand warmth and advent atmosphere across every touchpoint.
06 / Results
Reach
- 200,000+ advent calendars mailed out
- Online application for Austria & Switzerland
- IKEA Family members reached directly in their mailbox
Brand Impact
- Key visual as a red thread across all touchpoints
- Print, in-store, and digital from one source
- Animated banners as the digital extension
What set this campaign apart
- Consistent experience from mailbox to store to online
- Cross-border setup for AT & CH
- On-brand IKEA look & feel throughout
- Full chain from concept to production – from one team
Related services
Project questions.
What was the IKEA Family Advent Calendar – Key Visual, Print & Online Application project about?
The project for IKEA Austria & IKEA Switzerland in the Retail / Furniture sector shows how clickpuls combined strategy, design, technology and implementation in a concrete digital project.
Which platform or technology was used for IKEA Austria & IKEA Switzerland?
The project used Print + Web-Application. The technical choice followed goals, existing systems, maintainability and the client’s requirements.
How long did the project with IKEA Austria & IKEA Switzerland take?
The project duration was Christmas Campaign, AT & CH. Scope, coordination, content, technical integrations and approvals influence the actual duration of comparable projects.
Can clickpuls deliver a similar project?
Yes. If goal, scope and budget range fit, clickpuls can deliver similar projects in web development, e-commerce, WordPress, Shopify, marketing, brand strategy or software development.