Workshops & training
from our own operator practice — not from a training textbook.

We only train topics we operationally apply ourselves daily — everything else we decline or transparently refer to specialised training houses from our network.

What we train:

• Software and web engineering — Next.js, React, API design, AI-assisted development with Claude Code/Cursor
• AI and automation — LLM application in marketing/sales/service, prompt engineering, n8n/Make, agent architectures
• E-commerce — Shopify (up to Plus), WooCommerce, operations, DACH internationalisation
• Analytics and tracking — GA4, server-side tagging, GTM, reporting in Looker Studio
• Operations and process digitalisation — ERP connections, OMS workflows, sales and service tools
• Digital-leadership coaching — 1:1 sparring for leadership and head-of roles

What we don’t train:

• Classic business administration or marketing theory — belongs in universities and business schools
• Platform-specific topics without own application — e.g. Salesforce customising, SAP ABAP, special BI stacks without client experience
• Adobe Analytics depth entry-level courses — we specialise in GA4 and name Adobe specialists when there is demand
• Certified courses with exams in AI disciplines — we are AI practitioners, not WIFI trainers for AI; we refer to accredited providers when a certificate is required
• Industry compliance training (GDPR awareness with certificate, anti-money-laundering, compliance mandatory training) — belongs with lawyers and specialised compliance trainings

When unsure: ask. We honestly say whether the topic sits in our practice area or not.

Four format categories — from half-day awareness to multi-month training programmes.

Half-day workshop (3–4 hours): awareness sessions, strategy workshops for leadership and advisory board, compact entry modules. Suitable for 5–20 people.

Full-day workshop (6–8 hours): hands-on sessions on real systems, implementation workshops with live build-up, platform deepening. Suitable for 3–10 people.

Multi-day training (2–5 days): platform onboarding after a switch (e.g. Shopify or ERP), comprehensive engineering training, mixed-participant programmes from marketing/service/IT.

Multi-part programme across 4–16 weeks: structured introduction or modernisation programmes with a module structure, practical assignments between sessions, learning-control reviews. With a runtime over 6+ months organisationally as a training retainer from € 1,700/month net.

Coaching format (60–90-minute sessions): 1:1 coaching for leadership and head-of roles, typically 2–6 appointments across 4–12 weeks.

We combine formats deliberately — e.g. an awareness workshop for leadership followed by a hands-on programme for operational teams.

Both work; we recommend on-site where team dynamics and live-system setup count, and remote where focus and efficiency count.

On-site sensible:

• Platform onboarding of multiple teams — when 6–10 people from marketing, service, IT train together, presence is more valuable
• Strategy workshops for leadership and advisory — discussion and joint decisions work better in one room than on video
• Hands-on sessions on a complex setup — when building together on your sandbox and screen proximity counts

Remote sensible:

• Coaching sessions — 1:1 appointments by video are usually more efficient than with travel
• Engineering sessions in distributed teams — code reviews and pair programming often work better remotely because everyone has the same setup in front of them
• Multi-part programmes — modules across 8–12 weeks are logistically easier remote
• DACH-wide participants — when a team is distributed across AT, DE and CH, remote is the only practical way

Hybrid: we often combine kick-off on-site with follow-up modules remote. For online workshops we record on request so absent staff can catch up.

Travel effort for on-site appointments is included in the workshop fixed price; for more distant locations (northern Germany, western Switzerland) we clarify upfront as an effort position.

Three format categories, each with a clear fixed price after the initial conversation or as a monthly retainer:

• Single workshops (half-day, full-day, multi-day) — fixed price per workshop after initial conversation and programme concept. Considered are preparation effort, participant number, content depth, travel effort and follow-up
• Multi-part training programmes (4–16 weeks) — fixed-price programme with clear module structure and defined deliverables. With a runtime over 6+ months organisationally as a training retainer
• Training or coaching retainer from € 1,700/month net — for ongoing monthly sessions, continuous engineering or AI-practice series, continuous leadership coaching

What is included in the workshop fixed price: pre-briefing, preparation with adaptation to your setup, delivery, cheat sheets and materials, follow-up appointment after 2–4 weeks, 24-h response on business days to questions during the programme.

What runs separately: extensive travel needs to remote DACH regions, workshop extensions beyond the defined programme, longer-term accompaniment as a retainer.

After the initial conversation you receive a binding offer with a clear training scope — no surprise invoices, no hidden surcharges.

Yes — on request all participants receive a participation certificate from clickpuls. But we are deliberately not an accredited course institution.

What we issue:

• Participation confirmation with workshop title, date, content overview, trainer profile, hours volume — suitable for internal personnel files and continuing-education evidence
• For multi-part programmes a programme-completion document with all completed modules

What we don’t issue:

• Examined certificates with state accreditation (e.g. ISTQB, AWS Certified, Cisco) — those require accredited course institutes
• WIFI course certificates — Martin trains there as an external training person, courses run through WIFI itself, not via clickpuls
• University credit certificates for ECTS points

If you need an accredited certificate: we openly refer to WIFI, university continuing-education programmes or specialised providers like iSAQB for software architecture. Our certificates document practical content and participation — no exam.

Online workshops we typically schedule in 2–4 weeks, on-site appointments in 4–8 weeks — depending on programme depth and preparation effort.

What determines lead time:

• Programme concept — faster for standard topics, for strongly individualised programmes we need 1–2 weeks of pre-audit
• Setup preparation — when working on your real systems we need access to a sandbox or test account and time to get familiar
• Schedule coordination — for on-site workshops with leadership calendars are often booked 4–8 weeks in advance
• Travel logistics — for on-site workshops in Germany or Switzerland we need 2–4 weeks lead time for scheduling and travel planning

When it goes faster:

• Acute topics (e.g. AI awareness for leadership before an advisory meeting) — we build compact sessions in 1–2 weeks when a senior profile is available
• Follow-up modules in running programmes — the next modules of an already running programme we schedule short-term
• Coaching sessions — 1:1 coaching often starts within a week when slots are available

When it takes longer:

• Strongly individualised multi-part programmes with pre-audit, stakeholder workshops and module design — typically 4–8 weeks lead time
• Multi-site training series — when 4–8 sites are trained in stages, we plan 6–12 weeks in advance

Standard response to questions and practice issues during running programmes: within 24 hours on business days — even without a separately agreed SLA.

What is possible beyond:

• Training retainer with faster SLAs as add-on — e.g. 4-h response in CET business hours when the programme is a time-critical platform onboarding alongside a live go-live
• Coaching retainer with fixed weekly slot availability — e.g. a 90-minute session per week guaranteed, with slot reservation in the calendar
• Workshop accompaniment phases with extended support during the first 2–4 weeks of application

What we don’t promise: immediate response outside agreed SLAs or 24/7 availability without real backup structures. Clear response-time contracts are more professional than suggested always-on promises.

Backup model: the fixed training lead has a second senior team member as backup for holiday and illness cases. For multi-part programmes participants typically meet the backup profile during the programme so that substitution appointments run without a familiarisation phase.

We train in German and English — on-site appointments in DACH (Austria, Germany, Switzerland), remote in DACH and the EU.

Languages:

• German — standard for DACH workshops, including technical content (engineering, tracking, AI). Materials (cheat sheets, configurations) in German
• English — for DACH teams with international workforce, for cross-border engagements from the EU or UK, for engineering sessions in stacks whose documentation is primarily English
• Language mix in one session — possible when participants have different language strengths; we balance pragmatically

On-site reach:

• Austria — all larger economic regions reachable without overnight (Vienna, Graz, Linz, Salzburg, Innsbruck, Klagenfurt)
• Germany — southern Germany (Munich, Stuttgart) day-time without overnight; northern Germany (Hamburg, Berlin) with arrival day and overnight
• Switzerland — German-speaking Switzerland (Zurich, Basel, Bern) without overnight possible; western Switzerland with arrival day

Remote: we cover DACH and EU completely. For engagements outside this region (e.g. UK, USA) we check individually whether time zone and training content match — but we don’t specialise in overseas training.

We are an operational consulting, engineering and e-commerce team that also trains — not a pure training institution. That is simultaneously our biggest distinction and our limit.

What distinguishes us:

• Content from ongoing practice — we train alongside client and own projects in the same stacks and topics
• Senior trainers from the team — no bought-in externals, every session runs with someone from our fixed team
• Small groups with real practice transfer — default 3–10 participants, not 50+
• Content and exercises fit your setup — no off-the-shelf standard curricula
• 24-h response on business days during running programmes as default

What you get better at accredited providers:

• Accredited certificates with exams — WIFI, universities, iSAQB, AWS Training have accredited courses with state- or industry-recognised exams
• Large participant volumes — for 50+ staff who need to be trained quickly and uniformly, mass providers are logistically advantaged
• Standard topics with a clear curriculum — when you need generic entry-level training, a standard institution is often cheaper
• Eligibility for funding — many accredited courses are eligible for funding via AMS, AK education bonus or DE education vouchers; our workshops typically are not

Recommendation in both directions: if your need clearly sits with an accredited provider, we say so openly and name contact points. If a standard provider pitches you a custom practice programme that does not fit their curriculum — ask us for a second opinion.