clickpuls
4 slots Q2/26

ONLINE-SHOP MANAGEMENT · VIENNA · SINCE 2014

Online-shop management
independent of the platform.

We manage online shops post-launch — whether Shopify, WooCommerce, Shopware, Magento, PrestaShop, Odoo or a custom headless stack. Platform-agnostic care, clear SLAs, a senior team with its own merchant background. No ticket ping-pong, no junior carousel.

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Trusted by
Mercedes-Benz
BMW Deutschland
MINI Deutschland
Red Bull
IKEA
Allianz
A1
Sky
Electronic Arts
OBI

What online-shop management actually means.

Online-shop management covers all ongoing technical and operational tasks a productive shop needs post-launch — independent of the underlying platform. In scope:

  • Platform and theme updates, app/plugin/module maintenance
  • Performance monitoring and tracking upkeep
  • Technical GDPR configuration
  • New sections or templates
  • Markets and multi-country setup
  • ERP/PIM/WMS integrations
  • Support for your internal team

Unlike platform-specific retainers (see Shopify management or WooCommerce management), online-shop management is the right entry when:

  • You run multiple platforms in parallel (e.g. Shopify for DACH and Magento for a key-account portal)
  • Your platform is not part of our deep specialisations Shopify or WooCommerce
  • You haven’t yet decided whether to migrate or optimise mid-term

Conversion rate optimisation (CRO) is a separate discipline and not automatically part of technical management — on request we advise and collaborate with CRO specialists from our network.

What platform-agnostic management does differently.

Four things that distinguish clickpuls online-shop management from a single-platform specialist — and which we deliver consistently for every retainer client.

01

Platform advice without self-interest

We won’t sell you a migration to "our" platform because we can only do one. Shopify, WooCommerce, Shopware, Magento, PrestaShop, Odoo, headless: we evaluate your platform by what it has to deliver for your business model, assortment and team — not by what is easiest for us. If your current platform fits, we say "stay". If not, we deliver an honest migration path with effort, risks and sequencing.

02

Predictable hour quota at a fixed price

You book a monthly hour quota in one of several package sizes at a fixed price. Unused hours roll over one month. Mini packages we do not offer, because they leave room neither for clean cross-platform onboarding nor for meaningful quarterly reviews. On the first of the month you know what management costs this month — no timesheet roulette, no emergency surcharges.

03

Defined response times — 24 h on business days as default

Standard response to every request: within 24 hours on business days — even with no faster SLA contractually agreed, and regardless of booked package. Faster SLAs (e.g. 4 h response in CET business hours or 24/7 on-call with under 30 minutes via SMS) are available, but always as contractually agreed add-on. Important: platform outages at SaaS platforms like Shopify itself (hosting, checkout, CDN) lie outside our influence. For self-hosted platforms like WooCommerce, Magento, Shopware or PrestaShop we can actively intervene at the hosting and server-configuration level.

04

Senior team with own merchant background

You get one fixed senior lead and a second senior team member as backup — no rotating juniors, no account-manager layer. What sets us apart from a pure maintenance vendor: over 15 years we have operated our own shops — dropshipping, our own warehouse with product development, our own brands with assortment and shipping logistics. From firsthand experience we know how a 35 % return rate paralyses the warehouse at Black Friday volumes, what Klarna dispute rates do to marketing budgets, and how supply-chain crises cost conversion rate.

What clickpuls online-shop management covers in detail.

Platform updates without breakage — whatever the platform

Every shop platform rolls out updates regularly, each with its own quirks:

  • Shopify deprecates API versions yearly and sunsets Checkout.liquid toward Checkout Extensibility
  • WooCommerce ships major plugin versions several times a year, plus PHP compatibility jumps
  • Shopware 6 has its own migration paths from the 5.x codebase
  • Magento Open Source and Adobe Commerce force disciplined 2-week patch cycles
  • PrestaShop and Odoo each have their own update logics

Our discipline: test every larger update first on staging or theme/branch level, document side effects, only then production. Configurations and theme changes are — wherever the platform allows — versioned in Git; for platforms without native Git deployment (e.g. Magento Open Source, older PrestaShop versions) we set up suitable deployment pipelines via CI/CD or Composer workflows.

App, plugin and module audits on every platform

Whether Shopify apps, WordPress/WooCommerce plugins, Magento extensions, Shopware modules or PrestaShop modules: after 18–24 months almost every shop has a bloated stack. Typical: 20+ apps or plugins, a third unused, multiple duplicate solutions for the same function, two or three extensions that sabotage each other (classic example: two recommendation engines or two cookie-banner managers in parallel).

Once a year we run an audit per platform and check three questions:

  • What does each extension still do? Which is left over from old campaigns or tests?
  • What can be replaced? Which extension can we drop in favour of native platform features or a slim custom solution?
  • What is a security risk? Outdated OAuth flows, no update for 2 years, missing PHP 8 compatibility — those extensions need to go.

Typical effect: 30–50 % lower monthly licence/app costs and a markedly faster shop.

Performance optimisation within what the platform allows

Important upfront — our performance levers depend directly on the platform type:

  • SaaS platforms like Shopify: no server scaling possible; load times depend predominantly on Shopify itself (platform infrastructure, storefront render, checkout service, CDN). In our influence: slim theme architecture, app-stack discipline, image/font optimisation, pixel hygiene.
  • Self-hosted platforms (WooCommerce, Shopware, Magento, PrestaShop): substantially more leverage — hosting setup, PHP tuning, object cache via Redis, OPcache, full-page cache, CDN integration, HTTP/3, image-optimisation pipeline, database indexing.
  • Headless setups (Shopify Hydrogen, Vue Storefront, Next.js Commerce): we fully own frontend performance, but remain dependent on backend API latency of the chosen platform.

Concretely: we monitor CrUX data and Real-User-Monitoring (RUM via SpeedCurve, Cloudflare Web Analytics or comparable) weekly, alert on LCP regressions over 0.3 s, deliver a monthly performance report with the top 3 fixes. For critical regressions: rollback options via theme branches or hosting snapshots.

Realistic target band on an optimised setup, mobile product page — achievable, not guaranteed:

  • LCP under 2.5 s
  • INP under 200 ms
  • CLS under 0.05

Hosting, backups and security for self-hosted platforms

For self-hosted shops (WooCommerce, Shopware, Magento, PrestaShop, Odoo, custom headless), the hosting setup is part of management. We recommend and operate EU hosting at Hetzner Frankfurt or Helsinki, Fly.io Frankfurt, or Raidboxes for pure WordPress/WooCommerce setups. Providers like All-Inkl, IONOS or World4You we do not recommend — the performance, stability and support deficits are out of proportion to the savings.

In ongoing management we handle:

  • Server updates and patches, PHP version management
  • Database optimisation (MySQL/MariaDB tuning, slow queries)
  • CDN configuration (Cloudflare or Bunny)
  • HTTPS and HTTP/3 setup
  • Backup strategy (daily, weekly, off-site, with restore tests)
  • WAF and bot protection
  • Security hardening (login brute-force protection, file-permission audits, 2FA for admins, SSH hardening)

For pure WordPress/WooCommerce setups we build on WordPress maintenance — available as standard product from € 140/month net; for more complex or multi-site setups this turns into a larger retainer.

Tracking, consent and ERP integrations across platforms

Standard setup at most clients is GA4 via Google Tag Manager:

  • On Shopify: Customer Events and Web Pixel API
  • On WordPress/WooCommerce: cleanly configured GTM web and server container
  • Server-side tagging (container on Stape, Fly.io or Hetzner): on request, when data quality, conversion-API requirements for Meta/TikTok or ITP resilience justify it — not the default.

On an ongoing basis we keep the tracking stack current: pixels get deprecated (GA4 migrations, Meta CAPI updates), browser APIs change (Chrome 3rd-party cookie phaseout, Safari ITP escalations), Customer Privacy API and Consent Mode v2 must remain platform-specifically wired.

ERP, PIM and WMS integrations are their own block. We connect shops with the typical DACH systems:

  • ERP: BMD, RZL, Sage, DATEV, Microsoft Dynamics 365 BC, SAP Business One, plentymarkets, Xentral, Odoo
  • PIM: Akeneo, pimcore, Shopware PIM or Shopify’s own headless stacks

In ongoing operations we handle webhook monitoring, sync-latency audits, reconciliation on diverging data states, and smaller mapping adjustments (e.g. new assortment category, new warehouse location). Larger re-architectures (e.g. ERP switch or first PIM introduction) run as separate fixed-price projects.

Important disclaimer on the legal side: we are not GDPR / data-protection specialists. We implement the technical prerequisites for GDPR-compliant operation cleanly — the legally binding assessment of cookie-banner texts, data-processing agreements, privacy policies and third-country transfers is done by your lawyer or DPO. The same applies analogously to FADP (Switzerland) and GoBD (Germany).

Operations support and multi-platform setups

Management isn’t just code. We support your team operationally:

  • New sections and templates for campaigns
  • Assortment extensions with metaobjects or custom attributes
  • Bulk-edit workflows for price changes or VAT adjustments (e.g. Swiss VAT change in 2024 from 7.7 to 8.1 %)
  • Markets extensions (from DACH to Benelux or UK)
  • Seasonal setups: Black Friday themes, Christmas campaigns, Q1 sale logic

Before peaks like Black Friday we run a joint pre-peak check: performance, inventory sync latency, webhook robustness, backup plans, hosting scaling for self-hosted shops.

Special focus: multi-platform setups. Brands running several shop systems in parallel — e.g. Shopify for DACH B2C and Magento for a key-account B2B portal, or WooCommerce for one brand and Shopify Plus for a second — usually end up with three contracts and three points of contact at platform-specialist agencies. With us this runs in one retainer with one senior lead who keeps the overview across all platforms and makes consistent decisions (unified tracking layer, unified ERP integration, coordinated Markets strategy).

Honest platform assessment instead of migration sales

We’ve done e-commerce since 2014, with Shopify as primary focus since 2023, before that years of WooCommerce, Magento and custom builds. Over the years we have built and operated numerous own shops — dropshipping, our own warehouse with product development, our own brands with assortment and shipping logistics.

This merchant perspective means: we know when a platform switch is economically worthwhile — and when it just generates consulting revenue for the agency. Concrete examples from our audits:

  • WooCommerce shop with € 800 k annual revenue, well maintained, no migration need — we recommend optimisation, not switch.
  • Shopware 6 shop with B2B key-account logic, three ERP integrations, that on migration to Shopify Plus would mandatorily need three custom apps — we recommend staying on Shopware and instead a frontend headless layer.
  • Shopify shop with € 12 m revenue, hitting native B2B limits despite a Plus licence — we recommend custom headless with Shopify as backend.

Our team combines three disciplines under one roof:

  • E-commerce strategy and platform know-how (Shopify, WooCommerce, Shopware, Magento, headless)
  • Project management and UX/UI with years of CMS and process experience
  • Brand development and marketing

You talk directly with the seniors who touch code, formulate hypotheses and write roadmaps — not through three layers of account management. And we say no to requests that would hurt your shop — for example:

  • install another extension already present three times
  • start a platform migration whose business case doesn’t hold
  • extend Markets into a market fitting neither assortment nor logistics
WHEN DO YOU NEED THIS?

When do you need ongoing online-shop management?

Four typical situations in which our clients from AT, DE and CH move from one-off tickets to a platform-agnostic retainer.

01 / TRIGGER

Shop runs on a platform beyond Shopify or WooCommerce

You run Shopware, Magento Open Source, Adobe Commerce, PrestaShop or Odoo — and need a senior team that continuously maintains the platform without pushing you toward Shopify migration. We evaluate your platform by your business model, not by our comfort zone.

02 / TRIGGER

Multiple platforms in parallel — one reliable point of contact

You have Shopify for DACH B2C, Magento for a key-account B2B portal, perhaps WooCommerce for a second brand — and don’t want three contracts, three contacts, three calendars. We consolidate multi-platform management in one retainer with one senior lead and unified standards for tracking, ERP integration and Markets strategy.

03 / TRIGGER

Platform decision still pending — switch or optimise?

You know your current platform is hitting limits, but aren’t sure whether migrating to another system (Shopify Plus, Shopware Cloud, BigCommerce, custom headless) is economically the right path. We start with a platform audit, deliver an honest business-case comparison and manage you continuously — whether you switch or stay.

04 / TRIGGER

Custom-headless or composable-commerce setup

Your shop runs as headless frontend (Next.js Commerce, Shopify Hydrogen, Vue Storefront, Nuxt Commerce) against a commerce backend (Shopify, commercetools, Saleor, Medusa, BigCommerce) — and needs continuous care on both levels. We own frontend performance, API-layer stability, build pipeline (Fly.io, Hetzner, Cloudflare Pages) and backend configuration in one retainer.

Case studies

Online-shop management projects from our practice.

Preview image of the case study Glow25 — Glow25 – Scaling WooCommerce to 5,000+ Orders per Day
Glow25E-Commerce / Beauty & Supplements

Glow25 – Scaling WooCommerce to 5,000+ Orders per Day

Head-of-Tech stint at Glow25 (07/2023 – 12/2024): led a 16-person tech team, scaled WooCommerce to 5,000+ orders per day, reduced the database from 350 GB to 60 GB, built a multi-server setup, introduced automated archiving and maintenance — plus prepared the replatforming from WooCommerce to Shopify for DE, FR and NL.

View case study
More clients

Clients who have trusted us for years.

  • IKEA
  • OBI
  • Mercedes-Benz
  • Allianz
All case studies

Sounds like your project?

30–45 minutes for a first call — free and non-binding. We assess your use-case, estimate effort and risks, and give an honest recommendation — even if it means this is better built elsewhere.

Request a free consultation

Platform-specialist agency or platform-agnostic online-shop management?

When does a pure Shopify or WooCommerce specialist pay off, when platform-spanning management? An honest side-by-side — depending on setup, we also recommend the specialist-agency path.

Kriterium / Criterion
Platform-specialist agency (Shopify-only or WooCommerce-only)
Online-shop management · clickpuls
Platform advice with real choice
Implicitly fixed on one platform
Assessment by business model, not self-interest
Multi-platform setups
Multiple contracts, multiple contacts
One retainer, one senior lead
Depth in specialist platform (e.g. Shopify Plus)
Very high (100 % focus)
High in Shopify, WooCommerce; solid in Shopware, Magento, PrestaShop
Migration recommendations
Tend to "come to us"
Business-case-based, outcome-open
Hosting for self-hosted platforms
Usually not in scope at Shopify specialists
Hetzner, Fly.io, Raidboxes — continuously managed
Entry retainer price
Strongly variable per agency
from € 1,700/month net
OUR PROCESS

How online-shop management with clickpuls runs.

Four phases from cross-platform audit to ongoing quarterly rhythm — transparent, plannable, no mystery.

01

Platform audit & onboarding

1–2 weeks. We go through shop, platform configuration, theme/code state, extension stack, hosting setup (for self-hosted shops), tracking, Markets setup, performance and operations once completely. Output: audit report with quick wins, mid-term recommendations and where appropriate platform-strategy assessment, plus access to shop admin, Git repository, Tag Manager, hosting. The audit is its own paid engagement — fixed price quoted upfront by platform and shop size.

02

Retainer setup & SLA definition

1 week. Clearly defined hour quota in one of several package sizes, response times (standard 24 h on business days, faster SLAs as contractual add-on), on-call standby, escalation paths, communication channels (Slack Connect, Linear, email) — all written. For multi-platform setups: unified standards for tracking, ERP, Markets, backup. You know who handles which request in what time.

03

Ongoing operations with monthly rhythm

Tickets are tracked via Linear or your tool of choice. Monthly status report: booked hours, open topics, roadmap update. One online sync per month (60 min) — for multi-platform setups one block per platform within the sync. For critical topics ad-hoc anytime — at no extra cost within the quota.

04

Quarterly review & strategic roadmap

Quarterly review (90 min on-site or by call): performance trend, extension-stack audit, conversion learnings, new platform features, platform-strategy update (e.g. re-evaluate migration potential), recommendations for next quarter. Written report included in the contract scope — no surcharge.

KEY FIGURES

Key figures from our online-shop retainers.

What to realistically expect from platform-agnostic management — based on our active retainers in DACH.

Retainer entry
from € 1,700/month

Four standard packages from a maintenance retainer up to dedicated senior capacity with on-call and monthly on-site meeting. Monthly fixed price, unused hours roll over one month. Concrete package after the platform audit.

Response times (standard)
within 24 h on business days

Standard response within 24 h on business days for every request. Faster SLAs (4 h response in CET business hours, 24/7 on-call with < 30 min via SMS) available as contractual add-on. On SaaS platforms, platform outages are outside our influence; on self-hosted platforms we can intervene at the hosting level.

Platform experience
8+ platforms in production

Actively in management: Shopify, Shopify Plus, WooCommerce, Shopware 6, Magento Open Source / Adobe Commerce, PrestaShop, Odoo, plus headless setups with Next.js Commerce, Shopify Hydrogen or Medusa.

Core Web Vitals target band (best effort)
LCP < 2.5s · INP < 200ms

Realistic target band on the mobile product page with optimised setup — not an SLA. On SaaS platforms limited by platform infrastructure; on self-hosted setups noticeably more controllable via hosting, cache and CDN.

Ready for a first call?

30–45 minutes by call, no commitment. Tell us briefly what you need — we get back within one business day with concrete next steps and a realistic effort estimate.

Request a free consultation
DACH CONTEXT

Online-shop management for AT, DE and CH.

DACH shops have specific ongoing duties that generic English-speaking managers often overlook — and that apply across platforms:

  • GoBD-compliant document archiving in Germany (relevant for every platform with its own order and invoice logic)
  • FinanzOnline interfaces for Austria
  • VAT changes in Switzerland (most recently 2024 from 7.7 to 8.1 %)
  • Data-protection updates from Austrian, German and Swiss authorities
  • Local payment-method maintenance: EPS, Klarna, TWINT, Sofortüberweisung
  • DACH logistics integration: DPD, DHL, GLS, Austrian Post, Swiss Post with customs declaration

Own merchant practice instead of whitepaper knowledge: we’ve done e-commerce since 2014 and bring 15+ years of operational practice from our own shops — dropshipping, own warehouse, brand and assortment build-up.

Hosting and data residency:

  • Hetzner Frankfurt or Fly.io Frankfurt for custom apps, monitoring tools and most hosting setups
  • Raidboxes for pure WordPress/WooCommerce setups
  • Data processing within the EU
  • Providers like All-Inkl, IONOS or World4You we deliberately do not recommend

Tracking setup: the standard setup at many clients is GA4 via GTM. Server-side tagging containers we set up on request in the same EU locations.

Personal account management comes from Vienna. On-site meetings in AT, DE or CH are included in the retainer from the larger package upwards (one meeting per quarter).

Our lead Martin Ogris has been a WIFI trainer for E-Commerce in Vienna for years — that teaching and methodology practice flows into every retainer, especially for enabling your internal team.

Funding and law:

  • For Austrian clients we know the funding logic of the Vienna Business Agency, aws and WKO — also for platform migrations
  • For German and Swiss clients we cooperate with tax advisors and DPOs without language barriers
  • Legally binding GDPR/FADP/GoBD assessment is done by your lawyers or DPOs; we cleanly implement the technical side
FREQUENTLY ASKED

Frequently asked questions about online-shop management.

What does ongoing online-shop management at clickpuls cost?

Online-shop management starts at € 1,700/month net with a clearly defined hour quota — the standard retainer for ongoing maintenance, extension-stack care and operations support.

What’s included in the retainer:

  • Ongoing maintenance of platform, theme and extension stack
  • Performance monitoring (Core Web Vitals, TTFB, render path)
  • Smaller adjustments to theme, checkout and content
  • Operations support for day-to-day questions from shop team and marketing
  • Tracking maintenance (GA4 / GTM, server-side on request)

Larger packages with dedicated senior capacity, on-call, backup senior and monthly on-site meeting are available — depending on shop size, number of platforms and SLA requirements.

Unused hours roll over one month. Mini packages we don’t offer. The concrete package recommendation comes after the 1–2 week platform audit — no emergency surcharges.

Which shop platforms do you concretely manage?

We actively manage Shopify, WooCommerce, Shopware 6, Magento, PrestaShop, Odoo and headless setups. Deepest specialisation is in Shopify (focus since 2023) and WooCommerce (years of experience).

Platforms in active management:

  • Shopify and Shopify Plus — focus since 2023
  • WooCommerce — years of experience
  • Shopware 6
  • Magento Open Source and Adobe Commerce
  • PrestaShop
  • Odoo
  • Headless setups with Next.js Commerce, Shopify Hydrogen, Vue Storefront or Medusa against various commerce backends

The remaining platforms we manage solidly at senior level, without positioning ourselves as an "Adobe-Commerce specialist boutique" — if that’s exactly what you need, we say so openly and refer if appropriate.

Do you also manage shops you didn’t build?

Yes — taking over existing shops is one of our most common cases. Prerequisite is a 1–2 week platform audit as its own paid upfront engagement with a fixed-price quote.

In the audit we assess:

  • Code quality and theme architecture
  • Extension stack (plugins, apps, custom modules)
  • Tracking setup (GA4, GTM, server-side, consent mode)
  • Performance (Core Web Vitals, TTFB, render path)
  • Hosting setup for self-hosted shops
  • Documentation status and knowledge transfer

Some shops — especially heavily customised Magento or PrestaShop builds with unmaintainable module entanglement — are so entwined that rehab or migration is more economical than ongoing maintenance. We say that openly.

For clean or at least rehab-able setups, we start the retainer after the audit.

Do you recommend platform migration when needed — and if so, outcome-open?

Yes, outcome-open. We are not bound to one platform and don’t earn money reselling licences.

In the migration comparison we assess:

  • Which limits does the current platform actually hit?
  • How high is the migration effort including data migration, theme rebuild, integration re-implementation and team training?
  • How high are the ongoing costs of the target platform over 3–5 years?
  • What risks does a transition period carry (assortment sync, SEO mapping, customer accounts)?

Possible recommendations:

  • Stay and optimise — if the platform will carry the next 2–3 years
  • Targeted migration in 12–18 months — if limits are foreseeable
  • Switch now — if the current setup is no longer sustainable

We deliver the comparison; you make the decision.

What are response times — and what happens during platform outages?

On business days we respond to every request within 24 hours — regardless of booked package, regardless of whether you call it "critical".

Faster SLAs are available as an add-on:

  • 4-hour response in CET business hours
  • 24/7 on-call with under 30 minutes via SMS alert

For platform outages we differentiate by platform type:

  • SaaS platforms like Shopify — for hosting, checkout or CDN outages of the platform we have zero influence; we communicate status and mediate with Shopify Support.
  • Self-hosted platforms (WooCommerce, Shopware, Magento, PrestaShop) — we can intervene at the hosting level: scale servers, flush caches, roll back critical configurations.

This difference is addressed clearly in the retainer setup upfront.

Do you also handle hosting for self-hosted shops?

Yes, for self-hosted platforms hosting is part of management — preferentially EU hosting at Hetzner, Fly.io or Raidboxes.

Recommended hosting providers:

  • Hetzner (Frankfurt or Helsinki) — for custom setups, headless and larger Shopware/Magento installations
  • Fly.io (Frankfurt) — for headless frontends and custom apps
  • Raidboxes — for pure WordPress/WooCommerce setups

Providers we deliberately don’t recommend: All-Inkl, IONOS, World4You — performance, stability and support deficits are out of proportion to the savings.

If you’re on one of these providers, we still manage the shop, but advise on a hosting migration after 6–12 months as a separate fixed-price project.

For pure WordPress/WooCommerce setups we build technically on WordPress maintenance from € 140/month net — for more complex WooCommerce setups the retainer volume becomes correspondingly larger.

How do you handle ERP, PIM or WMS integrations?

We connect shops with the typical DACH systems — from BMD and DATEV to SAP Business One, plentymarkets, Xentral and Akeneo.

Experience stack at a glance:

  • ERP / accounting: BMD, RZL, Sage, DATEV, Microsoft Dynamics 365 BC, SAP Business One
  • Multichannel / OMS: plentymarkets, Xentral, Odoo
  • PIM: Akeneo, pimcore, Shopware PIM, Shopify’s own headless backends
  • iPaaS layer: make.com, Zapier, n8n

In the ongoing retainer we handle:

  • Webhook monitoring and sync-latency audits
  • Reconciliation on diverging data states
  • Smaller mapping adjustments (new assortment category, new warehouse location, new customs data)

Larger re-architectures — ERP switch, first PIM introduction, migration from direct integration to an iPaaS layer — run as separate fixed-price projects, otherwise they would overload the retainer quota.

Do you also do conversion optimisation in the retainer?

Conversion-rate optimisation is a discipline of its own and not automatically part of a technical maintenance retainer. Anyone promising otherwise blurs two topics with different methodology, data and responsibilities.

What we cover on request in the retainer:

  • Hypothesis formulation from Hotjar / Clarity data
  • A/B test implementation in the theme or via Convert / AB Tasty
  • Statistically clean evaluation of the tests

For deeper CRO programmes — such as continuous test pipelines with their own research backlog — we draw on specialist partners from our network.

Cleanly separated budgets, clear responsibilities: you get technical management from us and CRO depth from specialists who do it exclusively.

What is not included in the retainer?

Larger new developments, external licences and external services lie outside the retainer — they run as separate fixed-price projects or are commissioned directly by you.

Not included in the retainer:

  • Completely new theme or theme re-architecture
  • Platform migration (separate fixed-price project)
  • Headless re-architecture
  • First integration of ERP / PIM / WMS (ongoing maintenance of existing integrations is included)
  • Markets extension into a new market with assortment setup
  • External licences: platform subscriptions, app/plugin licences, tracking-tool subscriptions
  • External services: translators, photographers, influencer campaigns

The retainer covers everything falling under ongoing maintenance, optimisation, smaller extensions and operations support — the exact scope is fixed in writing per package during onboarding.

How long does a retainer run and can it be cancelled?

Standard term: 6 months, then monthly renewal with 1 month notice. The first 6 months we need to truly learn platform and shop and implement quick wins — shorter terms aren’t worth it for either side.

On cancellation we hand over complete documentation:

  • Current code state in Git (or, where not possible due to platform constraints, exported configuration snapshots)
  • Extension-stack list with all configurations
  • Tracking setup (GA4, GTM, server-side)
  • Hosting handover with credentials and runbooks
  • Onboarding documentation for the next agency or your in-house team

No vendor-lock-in tricks — the shop belongs to you, and so does the knowledge.

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