Head of e-commerce / e-commerce lead
Most common starting point: the previous e-commerce manager is leaving, recruiting for the successor takes 4–6 months, and the shop, marketing and warehouse operations run without clear central responsibility. Leadership wants no gap.
What we take on in a typical head-of-e-commerce interim:
- Strategic leadership — definition of quarterly and annual goals for e-commerce, OKR setup, KPI tracking towards leadership
- People leadership — disciplinary responsibility for the e-commerce team (typically 3–15 people), 1:1 meetings, performance conversations, people development
- Performance steering — conversion rate, AOV, margin, return rate, customer cohort analyses, channel-mix steering
- Vendor and agency steering — implementation partner, marketing agencies, tracking vendors, warehouse-software providers, payment providers
- Stakeholder communication — weekly or fortnightly update to leadership, monthly advisory or supervisory-board reporting
- Recruiting the successor — writing the requirements profile, briefing recruiting partner, leading interviews, selection recommendation to leadership
Format: typically 2–3 days per week on-site or remote, depending on client setup. Engagement duration 4–12 months, with a clear handover phase at the end.

