Shopify management
that delivers, not just promises.

Shopify rolls out platform updates several times per year.

Typical update categories:

• Online Store 2.0 extensions
• Checkout Extensibility migrations
• New section types
• API version bumps (Shopify deprecates old API versions yearly)

If ignored, the shop runs stable for two years — and breaks on a Tuesday morning because an app fell back to a newer API.

Our approach:

• Test on a theme branch or in a development store first
• Document side effects
• Only then roll out to production
• Theme settings, translations and metaobjects versioned in git — no "the intern accidentally deleted the header section"

The App Store keeps growing, and with it the temptation to install a new app for every problem.

Typical state after 18 months (mid-market shop with 22+ apps):

• 6–8 apps no longer actively used — contract keeps running anyway
• Three apps deliver the same function — e.g. three review apps in parallel
• Two apps work against each other — typical: two recommendation engines fighting over Liquid hooks

Once a year we run an app audit.

What we check:

• What does each app still do? Is the function still used, or is it historical?
• Can the app be replaced by native features? Online Store 2.0, metaobjects and functions now replace many earlier app use cases
• Custom function instead of an app? For recurring, business-critical logic often cheaper and more stable
• Security risks? Outdated OAuth flows, deprecated APIs, inactive maintainers

Typical effect: 30–50 % lower monthly app costs and a noticeably faster shop.

Important upfront: on Shopify there is no option for server scaling, and only very limited influence on overall website speed. Load times depend predominantly on Shopify itself — platform infrastructure, storefront render, checkout service, CDN.

What is in our influence:

• Slim theme architecture — little JS, clean section hierarchy
• App-stack discipline — every app costs performance
• Image and font optimisation — modern formats, sensible preloading
• Pixel hygiene — no tag sprawl in GTM
• Clean tracking setup — Customer Events API instead of Liquid snippets

What is not in our influence:

• Server latency and time-to-first-byte of the Shopify platform
• Checkout performance (separate Shopify service)
• Shopify CDN availability and global edge latencies

We therefore do not give performance guarantees but best-effort optimisation of the components we own.

How we monitor concretely:

• CrUX data and Real-User-Monitoring (RUM via SpeedCurve, Cloudflare or comparable) weekly
• Alert on LCP regressions over 0.3s
• Monthly performance report with top-3 fixes
• Rollback options via theme branches for critical regressions

Realistic target band on an optimised theme with a disciplined app stack: LCP below 2.5s, INP below 200ms, CLS below 0.05 on the mobile product page — achievable, not guaranteed.

CRO (conversion rate optimisation) is a discipline of its own and not automatically part of a technical maintenance retainer — anyone who promises otherwise blurs two topics that require different methodology, data and responsibilities.

On request we take on CRO advice and test execution:

• Hypothesis formulation from Hotjar/Clarity data and funnel analysis
• A/B test implementation in the theme or via Convert/AB Tasty
• Statistically clean evaluation — no pseudo significance after three days

For deeper CRO programmes we draw on specialist partners from our network:

• Conversion designers
• UX researchers
• Statistics experts who do CRO 100 % of the time

That way you get technical management from us and CRO depth from the people who do it full-time — cleanly separated budgets, clear responsibilities.

Standard setup at most Shopify clients is GA4 via Google Tag Manager — the Customer Events and Web Pixel API is built natively into Shopify, and for many shops this setup is sufficient.

Server-side tagging (container on Stape, Fly.io or Hetzner) we set up on request, when one of the following requirements justifies it — it is not the default:

• Data quality (dedupe keys, server-side enrichment logic)
• Conversion API requirements for Meta/TikTok
• ITP resilience for Safari and iOS traffic

Ongoing we keep the tracking stack current:

• Pixel deprecations — GA4 migrations, Meta CAPI updates
• Browser API changes — Chrome 3rd-party cookie phaseout, Safari ITP escalations
• Customer Privacy API and Consent Mode v2 — kept consistently wired
• Quarterly check — cookie-banner setup and tag inventory against the documented target state

Important disclaimer on the legal side: we are not GDPR/data-protection specialists. We implement the technical prerequisites for GDPR-compliant operation cleanly — the legally binding assessment of cookie-banner texts, data-processing agreements, privacy policies and third-country transfers must be done separately by your lawyer or data protection officer. The same applies analogously to FADP (Switzerland) and GoBD (Germany).

Management isn’t just code. We support your team operationally.

Typical operations topics:

• New sections and templates for campaigns — landing pages, editorial stories, launch pages
• Assortment extensions with metaobjects — new product types, variants, B2B price lists
• Bulk-edit workflows — price changes, VAT adjustments (the Swiss VAT change in 2024 was a typical example)
• Markets extensions — from DACH to Benelux or UK
• Seasonal setups — Black Friday themes, Christmas campaigns, Q1 sale logic

Pre-peak check before Black Friday and similar events:

• Performance baseline on mobile PDP and checkout
• Inventory sync latency between ERP and Shopify
• Webhook robustness and retry logic
• Backup and rollback plans in case something tips over live

Nobody should stand alone in front of an overloaded shop at 02:00 on Black Friday Sunday.

We have done e-commerce since 2014, with Shopify as primary focus since 2023 — and manage shops of all sizes, from boutique brands with € 300k annual revenue to Plus implementations with eight markets.

The real difference lies in the background: over the years we have built and operated numerous own shops — dropshipping, our own warehouse with product development, our own brands with assortment and shipping logistics.

From our own practice we know:

• 35 % return rates that paralyse the warehouse at Black Friday volumes
• Klarna dispute rates that eat marketing budgets
• Supply-chain crises that cost conversion rate

That flows into every recommendation we give you.

Our team combines three disciplines under one roof:

• E-commerce strategy and Shopify platform know-how
• Project management and UX/UI with years of e-commerce and process experience
• Brand development and marketing

You talk directly with the seniors who touch code, formulate hypotheses and write roadmaps — not through three layers of account management.

And we say no to requests that would hurt your shop — for example:

• Install another app that already exists three times
• Launch a conversion test that will never reach significance
• Extend Markets into a market that fits neither assortment nor logistics