Shopify agency
that calculates, not just clicks.

A professionally set-up Shopify shop starts at around € 20,000. That covers a customised standard theme, a manageable assortment and one to two basic integrations.

For mid-sized or complex builds — custom theme with multiple markets and ERP integration, headless frontend, deep ERP/PIM integration, extensive migrations, customised B2B workflows — we deliver a fixed-price quote after 1–3 weeks of discovery, with separated phases and exit gates. You get an honest figure instead of an "up-to-€" marketing range that doesn’t hold up under real scope.

Additional ongoing platform-side costs:

• Shopify licence (standard or Plus plan)
• Ongoing app costs depending on the stack

Both are reviewed jointly in discovery.

A mid-sized shop (1,000–8,000 SKUs, 1–3 markets) takes 8–14 weeks from kickoff to launch.

Phase breakdown:

• Discovery: 1–2 weeks
• Theme & integrations: 4–8 weeks
• Content & launch: 2–3 weeks
• Hypercare: 4 weeks

Special cases:

• Migrations with complex ERP logic: 12–18 weeks
• Brand relaunches on an existing shop: often doable in 6–10 weeks because data, apps and operations remain in place

We build both — and advise honestly which platform fits your case better.

• Shopify — when you optimise for total cost of ownership, time-to-market and platform stability. The platform handles hosting, security, scaling and updates.
• WooCommerce — when you need maximum control over every aspect, have very custom-specific logic, or already run a WordPress ecosystem with content marketing.

Yes — native B2B functions are available across all Shopify plans, no longer exclusive to Plus.

Available directly from the standard plan:

• Company accounts with multi-user logic
• Customer-specific price tiers
• Net payment terms (30/60/90 days)
• Customer-specific catalogues
• Quote workflows

Shopify Plus adds higher limits, checkout extensibility, increased API quotas and dedicated support — relevant from higher order volumes or when the B2B checkout needs deep customisation. In discovery we check which plan is economically right for your case.

Three pillars — average traffic loss across our last 9 migrations 90 days post-cutover was < 5%.

• Complete URL map old → new with 301 redirects via Shopify URL Redirects or a Cloudflare Worker in front
• Structured-data parity — all product schemas, breadcrumbs and FAQs set up 1:1 or better in the new system
• hreflang setup for every locale, properly maintained

On top, the performance boost from a clean theme often improves rankings.

Plus (from € 2,300/month) makes sense from approximately € 1m annual revenue or with specific needs.

Typical Plus triggers:

• More than 3–5 markets with separate storefronts
• Custom checkout via Checkout Extensibility
• Own Shopify Functions at scale
• Higher API limits
• Dedicated support
• Deeply customised B2B checkouts (standard B2B is available without Plus since the plan update)

Below € 1m revenue, standard is almost always sufficient — we don’t recommend Plus for status reasons.

Standard setup at most Shopify clients: GA4 via Google Tag Manager — because that is built natively into Shopify (Customer Events and Web Pixel API).

What we wire technically:

• Shopify’s built-in cookie banner — Markets-aware and Consent-Mode-v2-compatible since 2024, configured correctly for DACH
• Customer Privacy API for granular app and pixel control by consent
• Server-side tagging via Stape or your own container on Fly.io/Hetzner — on request, when data quality, conversion-API requirements for Meta/TikTok or ITP resilience justify it. Not the default.

Disclaimer: we are not GDPR specialists. We implement technically; the legally binding assessment of cookie-banner texts, data-processing agreements, privacy policies and third-country transfers must be done separately by your lawyer or data protection officer. The same applies analogously to FADP (Switzerland) and GoBD (Germany).

Headless means: Shopify as the backend (products, inventory, checkout, customers), but the frontend is built separately — typically with Hydrogen (Remix-based) or Next.js on Fly.io or Hetzner.

Pros:

• Maximum performance
• Custom content architecture
• Multiple touchpoints from one backend (web, app, in-store display)
• Arbitrary domains

Cons:

• Higher initial effort
• More complexity
• More developer dependency for frontend changes

Worth it for brands from approximately € 2m revenue with their own content hub. For most shops, a good custom theme is enough — we say that openly.

Yes — three models:

• Management retainer with a fixed monthly hour quota (package size scaled by shop size) for ongoing maintenance, updates, app-stack care, smaller extensions
• Extended SLAs as an add-on (e.g. 4h response in CET business hours or 24/7 on-call) for critical shops — contractually fixed, not the default
• Sparring model with two fixed slots per month for your internal team — architecture questions, code reviews, conception of new features

By default we respond within 24 hours on business days for every request.

We are small and deep — you talk directly with the seniors who scope and build the shop, not through three layers of account management.

What concretely sets us apart:

• Fewer parallel projects, but stronger commitment to timeline and quality
• Merchant background — we have built and operated numerous own shops (dropshipping, own warehouse, own brands) and know DACH mid-market specifics from our own commercial practice

What we are not: an agency that runs 40 parallel Plus implementations. If you need that, we’re happy to refer.