Automotive / Dealer Marketing·Meta Ads (Facebook & Instagram)
Mercedes-Benz Wiesenthal – A-Class Sales Promotion Campaign
Social media performance campaign for the launch of the new Mercedes A-Class: +633% test drives and +800% link clicks in the first campaign month – focused on conversions, not just reach.
- Client
- Mercedes-Benz Wiesenthal
- Platform
- Meta Ads (Facebook & Instagram)
- Duration
- Launch Campaign New A-Class
- Industry
- Automotive / Dealer Marketing
01 / Challenge
Mercedes-Benz Wiesenthal didn't just want reach for the launch of the new A-Class – they wanted measurable sales pipeline. Together with Graller Werbung, the goal was clearly defined:
- Generate test drives – not just likes or impressions
- Drive qualified traffic to the dealer website
- Maintain premium brand impact despite the performance focus
- Consistent presence across Facebook, Instagram, and website
- Clear success KPIs for joint reporting with the client
02 / Solution
We built an integrated online campaign across Facebook and Instagram, focused on one specific conversion: booking a test drive.
The centerpiece was a custom-produced campaign teaser with sound designthat translated the A-Class's premium feel into the social feed format – paired with consistent static creatives for Facebook and Instagram Stories.
Targeting, creatives, and landing-page integration were aligned to that single goal from day one, so every touchpoint demonstrably contributed to test-drive bookings.
03 / Impressions
05 assets
04 / Technology stack
Platforms
Creative
Tracking & KPIs
Disciplines
05 / Implemented features
+633% Test Drives
After the very first campaign run, booked test drives multiplied compared to the previous month.
+800% Link Clicks
Clicks from Facebook and Instagram to the dealer website grew nine-fold in the same period.
Native Social Creatives
Creatives and formats cleanly tailored to feed, story, and reels logic across platforms.
Performance Mindset
KPIs defined upfront – every ad had to contribute to the conversion goal.
Premium Brand Impact
A performance campaign that did not dilute the high brand standards of Mercedes-Benz.
Direct Sales Contribution
Test drives as a reliable leading indicator for actual sales closings.
06 / Results
Sales Impact
- +633% test drives vs. previous month
- Clearly attributable conversions
- Direct contribution to the sales pipeline
Reach & Traffic
- +800% link clicks to the dealer website
- Native delivery in FB and Insta feeds
- Premium impact despite performance focus
What set this campaign apart
- Clear conversion goal instead of vague reach
- Custom-produced teaser including sound design
- Consistent creatives across all platforms
- Tight collaboration with Graller Werbung
Project questions.
What was the Mercedes-Benz Wiesenthal – A-Class Sales Promotion Campaign project about?
The project for Mercedes-Benz Wiesenthal in the Automotive / Dealer Marketing sector shows how clickpuls combined strategy, design, technology and implementation in a concrete digital project.
Which platform or technology was used for Mercedes-Benz Wiesenthal?
The project used Meta Ads (Facebook & Instagram). The technical choice followed goals, existing systems, maintainability and the client’s requirements.
How long did the project with Mercedes-Benz Wiesenthal take?
The project duration was Launch Campaign New A-Class. Scope, coordination, content, technical integrations and approvals influence the actual duration of comparable projects.
Can clickpuls deliver a similar project?
Yes. If goal, scope and budget range fit, clickpuls can deliver similar projects in web development, e-commerce, WordPress, Shopify, marketing, brand strategy or software development.