Publishing / Book Marketing·Web + Viral-Kampagne
Block55 – Viral Reward Campaign for a Book Launch
Viral reward campaign with a dedicated website around the launch of the book „Block55" – sharing on social networks earned points redeemable for a signed copy. Result: a tenfold increase in book sales within a few weeks.
- Client
- Michael Marcovici
- Platform
- Web + Viral-Kampagne
- Duration
- Launch Campaign, Rollout Over Several Weeks
- Industry
- Publishing / Book Marketing
01 / Challenge
The novel „Block55" is an autobiography set in 2049, in which David Wenkart describes how the ccoin blockchain came into being – a fictional cryptocurrency that, in the story, strips nation states of power and radically reshapes society.
The brief was unusually concrete: measurably increase book sales without copying classic publisher marketing. The requirements:
- Excite the audience rather than just reach it
- Systematically trigger word-of-mouth in social media
- Reward mechanics attractive to tech-savvy readers
- A dedicated website as the central hub for book promotion and campaign
- A brand world matching the novel's dystopian, speculative tone
02 / Solution
We built a dedicated campaign website centered around a viral reward mechanic: those who shared the link on their social networks collected points – redeemable for a signed copy of the book.
The mechanic taps into a simple but powerful logic from the tech and crypto world: reach becomes currency. A perfect fit for the book's plot.
Visually, we created a standalone brand world balancing book cover, blockchain aesthetic, and pop sensibility – carried by a clear visual language across all print and web touchpoints.
03 / Impressions
04 assets
04 / Technology stack
Web
Campaign
Brand & Print
Disciplines
05 / Implemented features
10× Book Sales
Book sales increased tenfold within a few weeks of the campaign launch.
Viral Reward Mechanic
Sharing earns points, points earn a signed book – simple, strong, shareable.
Tech Plot Mirrored in Mechanic
A blockchain novel + reward through sharing – form follows the novel's story.
Dedicated Campaign Website
Standalone hub for promotion, reward logic, and book sales.
Measurable Conversion
Clear funnel logic: share → points → redemption → sale.
Web + Print + Social
Consistent brand world across book, print, website, and social networks.
06 / Results
Sales Impact
- 10× book sales within a few weeks
- Clearly measurable campaign effect
- Signed edition as a high-value reward
Virality & Reach
- Reach via organic sharing instead of paid reach
- Native distribution across social networks
- Active fans instead of passive buyers
What set this campaign apart
- Reward mechanic that mirrored the book's tech/crypto plot
- Web + print + social orchestrated from one source
- Clear conversion: share → points → signed book
- A standalone brand world instead of standard publisher marketing
Related services
Project questions.
What was the Block55 – Viral Reward Campaign for a Book Launch project about?
The project for Michael Marcovici in the Publishing / Book Marketing sector shows how clickpuls combined strategy, design, technology and implementation in a concrete digital project.
Which platform or technology was used for Michael Marcovici?
The project used Web + Viral-Kampagne. The technical choice followed goals, existing systems, maintainability and the client’s requirements.
How long did the project with Michael Marcovici take?
The project duration was Launch Campaign, Rollout Over Several Weeks. Scope, coordination, content, technical integrations and approvals influence the actual duration of comparable projects.
Can clickpuls deliver a similar project?
Yes. If goal, scope and budget range fit, clickpuls can deliver similar projects in web development, e-commerce, WordPress, Shopify, marketing, brand strategy or software development.