E-Commerce & AI Glossary

Method for optimizing websites by testing two variants against each other to determine which converts better.

The visible area of a website without scrolling – particularly important for first impressions and call-to-actions.

Percentage of website visitors who add a product to their shopping cart.

Sales model where partners (affiliates) promote products and receive commissions on successful sales.

Marketing model: Attention, Interest, Desire, Action.

Technology for asynchronous data transfer that enables page updates without complete reloading.

Alternative text for images, important for SEO and accessibility.

Collection and analysis of data about website visitors and their behavior.

The clickable text of a hyperlink – important for SEO.

The average amount customers spend per order.

Interface that enables different software systems to communicate and exchange data with each other.

Average revenue per user – important metric for subscription models.

Assignment of conversions to the marketing channels that contributed to the purchase.

Technology for overlaying the real world with digital content (e.g., virtual product try-on).

Automating recurring tasks and processes through software and AI.

Automatically sent emails in response to certain actions or triggers.

Autonomous AI system that can independently execute tasks, make decisions and interact with other systems.

WordPress plugin for creating custom fields for flexible content structures.

Project management methodology with iterative development, flexible planning and continuous improvement.

Structured process for identifying and evaluating agencies for e-commerce projects.

Strategic planning for the deployment of artificial intelligence in the company, including roadmap, use cases and ROI calculation.

Detailed plan for the step-by-step implementation of AI solutions in the company.

Framework for the responsible and ethical use of AI, including guidelines and controls.

Return on Investment for AI projects – measuring the economic benefit of AI investments.

Maturity model for assessing a companys AI development level across various stages.

Systematic evaluation of how ready a company is for AI adoption.

Comprehensive change of business processes and models through the use of artificial intelligence.

Concrete application case for AI in the company with defined problem, solution and expected benefit.

Ethical principles and guidelines for the development and deployment of AI systems.

Systematic distortions in AI models that can lead to unfair or discriminatory results.

Consulting service for strategic planning and implementation of AI projects in companies.

AI safety company and developer of Claude, founded by former OpenAI employees.

Phenomenon where AI models present false or fabricated information as facts.

Autonomous AI system that can independently plan and execute tasks, often with access to external tools.

AI systems that can act independently, make decisions and execute complex workflows.

Fully independently acting AI without human intervention for defined task areas.

Coordination and control of multiple AI agents for connected workflows.

Automated process that connects AI models with other systems and data sources.

Experimental project for autonomous AI agents that independently complete tasks.

Use of AI assistants to support software development.

Development approach where AI is planned as a core component of the application from the start.

Core component of transformers that weights relevant parts of the input.

Standardized tests for evaluating and comparing AI models.

AI-based product recommendations based on customer behavior and preferences.

AI-powered customer support through chatbots, email automation and more.

AI tool for automatic creation of product descriptions.

Automatic creation of marketing content, blog articles and social media posts by AI.

Use of AI to optimize websites for search engines.

AI-powered optimization of email campaigns, subject lines and send times.

Defined sequence of automated steps for processing data or executing tasks.

Automatically executed task in response to a trigger.

Cloud services specifically for AI workloads like training and inference.

Programming interface for accessing AI models and services.

Research and practices to ensure AI systems work reliably and safely.

Ensuring AI systems act in accordance with human values and intentions.

Invisible markings in AI-generated content for identification.

Targeted manipulation of inputs to deceive AI systems.

Company that considers AI as a core component of its strategy and products.

Process of introducing and integrating AI technologies in the company.

Basic understanding of AI concepts and capabilities for all employees.

Enabling teams to effectively use AI tools and technologies.

Central unit in the company for coordinating and promoting AI initiatives.

Small, time-limited AI project for validating concepts and benefits.

Expanding successful AI pilot projects to the entire company.

Systematic selection process for AI providers and platforms.

Competitive advantages through strategic use of artificial intelligence.

Fundamental change of industries and business models through AI technologies.

Business relationships between companies, as opposed to B2C (Business-to-Consumer).

Business relationships between companies and end consumers.

Incoming link from an external website – important SEO factor.

Phenomenon where users unconsciously ignore advertising banners.

Analysis of shopping carts to identify purchase patterns and cross-selling potentials.

Targeting audiences based on their online behavior.

The area of a website that only becomes visible after scrolling.

Comparison value or reference point for evaluating own performance.

Large, complex datasets analyzed with special tools to discover patterns and insights.

Major shopping day (Friday after Thanksgiving) with high discounts – start of the Christmas season.

Decentralized, immutable database technology – basis for cryptocurrencies and NFTs.

Percentage of visitors who leave a website without viewing another page.

The degree of brand recognition by consumers.

Navigation path that shows users where they are on the website.

Product package – multiple products offered together at a reduced price.

The prominent purchase area on marketplace product pages (e.g., Amazon).

Detailed profile of the ideal customer based on market research and data.

AI platform for developing full-stack web applications directly in the browser.

Prioritized list of all planned tasks and features of a project.

Processing multiple AI requests simultaneously for efficiency.

AI tool for rapid generation of web applications from text descriptions.

Automation of entire business processes for efficiency improvement.

Decision between in-house development and purchasing AI solutions.

The total cost of acquiring a new customer.

Temporary storage for data to speed up loading times.

Prompt for action – button or link that encourages users to take action.

The preferred URL of a page for duplicate content – important for SEO.

When customers add products to their cart but do not complete the purchase.

Measures to recover abandoned shopping carts (e.g., email reminders).

Network of servers for fast delivery of website content worldwide.

AI-powered program for automated customer communication via chat.

The payment process in an online shop where the customer completes their order.

Attrition rate – percentage of customers lost within a period.

Order online and pick up in store – popular omnichannel option.

The predicted total revenue from a customer over the entire business relationship.

Software for creating, editing, and managing website content without programming knowledge.

Analysis of user groups that share a common characteristic (e.g., registration date).

Modular e-commerce approach with interchangeable best-of-breed components.

Marketing strategy based on valuable, relevant content for customer acquisition.

Converting a visitor into a customer or achieving a defined goal.

Percentage of visitors who complete a desired action (e.g., purchase).

Systematic improvement of websites to increase conversion rate.

Small data file in the browser for storing user information and settings.

Google metrics for loading time, interactivity, and visual stability – SEO ranking factors.

Cost per acquired customer – total campaign cost divided by conversions.

Billing model in online advertising where payment is made per click.

Cost per generated lead – important metric in B2B marketing.

Cost per thousand impressions – billing model in display advertising.

Strategies and software for managing customer relationships.

Cross-border online trade with international customers.

Sales strategy offering complementary products to the original purchase.

Programming language for designing and formatting websites.

Ratio of clicks to impressions for ads or links.

The complete journey of a customer from first brand contact to purchase and beyond.

Measures for long-term retention of existing customers.

Division of customers into groups based on common characteristics.

Online shopping day on Monday after Thanksgiving with big discounts.

The total value of all products in a customer's shopping cart.

The maximum amount of text an AI model can process simultaneously, measured in tokens.

AI assistant from Anthropic, known for safety, long context windows and precise answers.

AI-powered development environment (IDE) that accelerates programming through intelligent code completion and chat.

WordPress theme that extends a parent theme and safely protects customizations from updates.

Structured approach to guiding change processes in organizations.

Individual guidance and support for developing skills and competencies.

AI language model developed by Anthropic. Claude 4.5 is known for its reliability and programming support.

Proprietary AI models whose architecture and training data are not public (e.g., GPT-5.2).

Maximum amount of text (in tokens) that an LLM can process at once. Larger windows = longer conversations.

Prompting technique where the AI model reveals its thinking process step by step.

Ability of AI models to see and operate computer interfaces like a human.

Framework for creating multi-agent systems with specialized AI agents.

AI-native code editor that integrates Claude and GPT for intelligent development support.

Automatic creation of program code by AI based on descriptions or examples.

AI-powered suggestions for completing code while typing.

AI system for automatic code review for errors, security vulnerabilities and best practices.

Non-technical employees who create their own applications with no-code/low-code tools.

Field of AI that enables computers to understand and analyze images and videos.

Shopping experiences through chat interfaces and AI assistants.

Automatic grouping of customers through AI analysis of behavioral data.

AI prediction of which customers are likely to churn.

AI systems for automatic detection and filtering of problematic content.

Continuous Integration/Continuous Deployment – automated software delivery processes.

Business model where manufacturers sell directly to end customers without intermediaries.

Manipulative design practices that trick users into unintended actions.

Visual overview of the most important metrics and data at a glance.

Marketing decisions based on data analysis rather than intuition.

Inventory that no longer sells and ties up capital.

Advanced form of machine learning with neural networks.

Prediction of future product demand for better planning.

System for central management of media files like images and videos.

The digital presentation of products on e-commerce platforms.

Image-based online advertising like banners, videos, or rich media.

System for translating domain names into IP addresses.

SEO metric that evaluates the strength and trustworthiness of a domain.

Two-step registration process for newsletters for legally compliant consent.

Automated email sequence sent to subscribers over time.

Fulfillment model where the retailer holds no inventory and has products shipped directly from the supplier.

The time a user spends on a page.

Automatic price adjustment based on demand, competition, and other factors.

Default theme of Shopify 2.0 with improved performance and customization options.

Comprehensive redesign of business processes and models through digital technologies.

Careful examination and analysis of a company or project before making a decision.

AI-powered creation of code documentation and technical explanations.

Automatic conversion of UI designs into functional code by AI.

OpenAIs AI system for generating images from text descriptions.

AI-controlled automatic price adjustment based on demand, competition and inventory.

AI-generated manipulated videos or images showing people doing or saying things they never did.

Attack on AI systems through manipulation of training data.

AI architecture for image generation that gradually transforms noise into images.

Platform for containerization of applications for consistent development and deployment.

Electronic commerce – buying and selling goods and services over the internet.

Marketing strategy via email communication with prospects and customers.

European article number – barcode standard for product identification.

Actual cost per thousand impressions across different billing models.

Interaction rate – ratio of interactions to reach (especially social media).

Company-wide software for planning and controlling all business processes.

Popup that appears when the user is about to leave the website.

Percentage of visitors who view a specific page as the last before leaving.

Popular page builder for WordPress with drag-and-drop functionality for page design.

AI systems whose decisions and predictions are understandable and explainable to humans.

Numerical vector representations of text, images or other data for machine learning and similarity search.

AI platform for high-quality text-to-speech and voice cloning.

Execution of AI models directly on end devices instead of in the cloud.

Tracking code for Facebook advertising for conversion measurement and retargeting.

Filterable navigation to narrow search results by attributes.

Section for answering typical customer inquiries.

Self-collected customer data – more valuable than third-party data.

Time-limited discount promotion for revenue boost.

Uniform shipping costs regardless of order weight or size.

Fear of missing out – psychological trigger in marketing.

Minimum order value for free shipping – effective strategy for AOV increase.

Limiting the display frequency of advertising for individual users.

The user-visible part of a website or application.

All processes from order to delivery: storage, picking, packaging, shipping.

Representation of the customer journey from initial awareness to purchase.

Adapting a pre-trained AI model to specific tasks or data for better results.

Large pre-trained AI model that serves as a basis for many different applications (e.g., GPT, Claude, Gemini).

Adaptation of a pre-trained AI model to specific tasks or domains through additional training.

Learning technique where the AI model is given a few examples to understand a task.

Ability of LLMs to call external functions or APIs to perform actions.

AI-based recognition and identification of faces.

AI-based detection of fraudulent transactions and activities.

Edge computing platform for global deployment of applications.

EU regulation for the protection of personal data.

Current version of Google Analytics with event-based tracking.

Entry page of a website, often optimized for certain keywords.

Location-based targeting of users with localized advertising.

Abandoned shopping cart of an unregistered user.

Gift card with credit for shopping in the store.

Total value of all goods sold through a platform.

Google advertising platform for search ads, display, and shopping.

Google platform for managing product data for shopping ads.

Product comparison service from Google with shopping ads.

Creative, data-driven marketing strategies for rapid growth.

Purchase completion without creating a customer account – reduces cart abandonment.

AI systems that can independently create new content such as texts, images, code or music.

Family of AI language models from OpenAI that form the basis for ChatGPT.

Block-based visual editor from WordPress for creating page content.

Analysis of the difference between current and desired state to identify need for action.

Family of language models developed by OpenAI. GPT-5.2 is the current version for complex tasks.

Googles multimodal AI model that can process text, images, audio and video.

Technique for anchoring AI responses in verifiable facts and sources to reduce hallucinations.

AI-powered coding assistant from GitHub/Microsoft that provides real-time code suggestions.

Ability of a model to apply learned knowledge to new, unseen data.

Graphics Processing Unit – hardware for parallel calculations, essential for AI training and inference.

Safety mechanisms that prevent AI systems from producing harmful outputs.

AI systems that can create new content such as text, images, audio or video.

AI architecture with two competing networks for generating realistic content.

Distributed version control system for software development.

E-commerce architecture where frontend and backend are separate and communicate via APIs.

Visual representation of user interactions on a website (clicks, scrolling).

Large, prominent image in the upper area of a website.

Encrypted transmission protocol for secure websites – ranking factor.

When an AI model presents factually incorrect or fabricated information as facts.

Enterprise-wide approach to maximizing automation through combination of various technologies.

Single display or view of an advertisement or content.

Marketing strategy that attracts customers through valuable content rather than actively approaching them.

Inclusion of a website in the search engine index.

Marketing through people with large reach and influence on social media.

Monitoring and optimization of stock levels.

How often inventory is sold in a period.

Repeated run through a development cycle for gradual product improvement.

Temporary takeover of management tasks by external managers during vacancies or transformations.

Execution of a trained AI model to generate predictions or responses.

Ability of LLMs to learn from examples given in the prompt without retraining.

Speed at which new versions or features can be developed and delivered.

AI ability to recognize objects, people or patterns in images.

Creation of new images by AI based on text descriptions or other inputs.

Dividing images into meaningful areas or objects.

AI for optimizing inventory levels and demand forecasting.

Cloud platform for integrating various applications and data sources.

Combination of RPA with AI for more complex, decision-based automation.

AI transformation from one image to another (e.g., sketch to photo).

AI-powered reconstruction or replacement of image areas.

Combination of SSG with on-demand updating of individual pages.

Programming language for interactive website functions.

Data format for exchanging structured data.

Attempts to bypass the security restrictions of AI models.

Modern web architecture based on JavaScript, APIs and Markup.

Search term for which a website should be found in search engines.

Frequency of a keyword relative to the total text.

Research of relevant search terms for SEO and SEA.

Key metric for measuring the success of business activities.

Visual project management method with boards and cards to represent workflows and task status.

Systematic sharing of knowledge and experience from experts to other team members.

Open-source system for orchestration of containerized applications.

Specially designed target page for marketing campaigns with focused call-to-action.

Attribution model that values the last touchpoint before conversion.

Delay time in data transmission – important for loading times.

Potential customer who has shown interest in a product or service.

Measures to acquire prospects and their contact details.

Free offer (e.g., e-book) in exchange for contact details.

Nurturing leads through relevant content until purchase readiness.

Building backlinks to increase domain authority.

Real-time chat function for direct customer support on the website.

Large language models like GPT – basis for modern AI chatbots and assistants.

Target group with similar characteristics to existing customers for advertising.

Product with low or negative margin for customer acquisition.

Customer loyalty program with rewards for repeat purchases.

Ratio of customer lifetime value to acquisition costs – important profitability metric.

AI tool for rapid creation of web applications through natural language descriptions.

Development approach with minimal programming that combines visual tools with code capabilities.

Shopify's template language for customizing themes and dynamically displaying shop content.

Large language model trained on massive amounts of text that can understand and generate natural language.

Open-source language model from Meta that can be run locally and is suitable for many applications.

Response time of an AI system – the time between request and response.

Open-source framework for developing applications with Large Language Models.

Framework for connecting LLMs with external data sources for RAG applications.

Platform for generating complete web apps through natural language descriptions.

Development platforms that require minimal programming for application development.

Specific MLOps practices for Large Language Models.

Subset of AI where systems learn from data and improve without explicit programming.

Profit margin – difference between selling price and costs.

Analysis of purchase combinations to optimize cross-selling.

Online platform where multiple retailers can offer their products (e.g., Amazon, eBay).

Software for automating marketing tasks like emails and social media.

Price markup – difference between purchase and selling price in percent.

Brief description of a page for search results – important for CTR.

HTML elements with metadata about a web page for search engines.

Small conversion steps on the way to the main goal (e.g., newsletter signup).

Brief moments when users want to fulfill an immediate need.

E-commerce via mobile devices like smartphones and tablets.

Design approach that optimizes for mobile devices first.

Visual design of a website or product.

Monthly recurring revenue – important metric for subscription models.

Sales strategy across multiple channels that are not interconnected.

Testing multiple variables simultaneously for optimization.

Visual automation platform for complex workflows with branching and loops.

Custom data field in Shopify for storing additional information for products, customers or orders.

First functional product version with minimal features to quickly gather feedback.

European open-source AI model known for high efficiency with smaller model size.

AI systems that can process different data types such as text, images, audio and video.

Technique for compressing large AI models into smaller, more efficient versions.

Technique where an AI model is instructed to improve or generate its own prompts.

System where multiple AI agents work together to solve complex tasks.

Protocol developed by Anthropic for standardized connection of AI models with external data sources and tools.

First functional version of a product with minimal features for rapid market validation.

Subfield of AI where systems learn from data without being explicitly programmed.

Massive Multitask Language Understanding – benchmark for measuring knowledge of language models.

AI image generator known for artistic and creative image creation.

Automatic translation of text between languages by AI.

Visual automation platform for complex workflows with advanced features.

Provision of AI models for production applications.

Versioned management of AI models in the development process.

Practices for operationalizing machine learning models in production.

Protection of AI models from theft, manipulation and misuse.

AI systems for automatic creation of music and soundtracks.

Repository structure where multiple projects are managed in a single repository.

Architecture style where an application consists of small, independent services.

Advertising that seamlessly blends into the surrounding content format.

AI technology for processing and analyzing human language – basis for chatbots and voice assistants.

Metric for customer satisfaction and loyalty based on recommendation willingness.

Regularly sent email with news, offers, or content.

React framework for production-ready web applications with Server-Side Rendering, Static Site Generation, and optimal performance.

Specialized market segment with specific customer needs.

Link with attribute instructing search engines not to follow it.

Open-source workflow automation with self-hosting option for maximum data control.

Development approach where applications are created without programming via visual interfaces.

Development platforms that enable software creation without programming knowledge.

Computing system inspired by the structure of biological brains that can recognize patterns.

Field of AI that enables computers to understand and process human language.

Subfield of NLP that focuses on understanding the meaning of language.

Automatic generation of natural language text by AI.

Identification of proper names, places, organizations etc. in texts.

Open-source automation tool with self-hosting option for data-sensitive applications.

Leading manufacturer of GPUs for AI applications and training.

React framework for production-ready web applications with server-side rendering and static site generation.

Goal-setting method with measurable key results.

Seamlessly integrated sales strategy across all channels for a unified customer experience.

SEO measures directly on the website (content, meta tags, structure).

Purchase completion with a single click thanks to saved data.

Percentage of opened emails.

System for central management and processing of orders.

Website visitors from unpaid search results.

Product no longer in stock – important for inventory management.

Traditional marketing with active customer outreach (advertising, cold calling).

Introduction process for new employees, customers or partners to systems and processes.

AI research company and developer of ChatGPT and GPT models.

AI models and tools whose source code is publicly available and can be freely used.

AI learns from just one example how to solve a task.

Software layer that connects AI models, tools and data sources into complex workflows.

When a model is too specialized on training data and fails on new data.

Identification and localization of objects in images or videos.

Technology for recognizing and digitizing text in images and documents.

Operation of AI models on own servers in the company.

AI-powered extension of an image beyond its original boundaries.

Loading speed of a website – important SEO and UX factor.

Division of content across multiple pages.

Advertising model where payment is made per click on an ad.

Technical interface for secure processing of online payments.

The page displaying all information about a product.

Individual customization of content, product recommendations, and offers based on user behavior and preferences.

System for central management of all product information and data.

Tracking code for capturing user behavior for advertising platforms.

Economic model based on digital platforms connecting providers and consumers.

Product overview page showing multiple products of a category.

Extension module for adding software functions.

Point of sale – physical or digital location of purchase completion.

Use of data and AI to forecast future trends and behaviors.

How demand changes with price changes.

Structured product data for shopping platforms and comparison portals.

Share of profit in revenue.

Website with app-like features such as offline use and push notifications.

Discount code for price reductions at checkout.

Target group division by lifestyle, values, and interests.

The art of formulating effective prompts for AI models to achieve optimal results.

Server-side programming language on which WordPress and WooCommerce are based.

Feasibility demonstration showing whether an idea or technology works.

Input text or instruction to an AI model to obtain a desired response.

The art of formulating effective instructions for AI models to achieve optimal results.

Security risk where malicious inputs manipulate the behavior of an AI system.

Reusable template for prompts with placeholders for variable content.

Prototype to demonstrate the technical feasibility of an idea or solution.

Initial training of an AI model on large amounts of data to develop general capabilities.

Additional training after pre-training to improve specific capabilities.

Learnable values in an AI model – more parameters often mean more capabilities.

AI system for individual adaptation of website content for each visitor.

AI-powered predictions of future events based on historical data.

AI techniques that ensure data protection (e.g., Federated Learning).

Powerful open-source relational database for enterprise applications.

Modern ORM (Object-Relational Mapping) for Node.js and TypeScript.

Web application with app-like features such as offline support and push notifications.

Google rating of ad and keyword quality for Ads auctions.

Ultra-fast delivery within minutes to hours.

Reduction of precision of model weights for faster inference and memory savings.

JavaScript library by Meta for building user interfaces with reusable components.

AI system for automatically generating personalized product recommendations.

Marketing through recommendations from existing customers to new customers.

Percentage of orders that are refunded.

Re-engaging users who have already interacted with the brand.

Web design that automatically adapts to different screen sizes.

Advertising strategy that re-targets previous website visitors with specific ads.

Percentage of returned orders.

Total income from sales before deducting costs.

Customer reviews – important for social proof and SEO.

Customer analysis by Recency, Frequency, Monetary Value.

Enhanced search result display with additional information.

Ratio of revenue to advertising spend – measures advertising campaign efficiency.

Return on capital – ratio of profit to invested capital.

File with instructions for search engine crawlers.

AI technique that connects a language model with external data sources to generate current and specific answers.

Quick creation of prototypes for early validation of concepts and designs.

Formal tender or request for proposal to potential service providers for a project.

Approach to developing AI systems that are fair, transparent, safe and explainable.

Technique where LLMs are supplemented with external knowledge to provide current and factually correct answers.

Ability of AI models to draw logical conclusions and solve problems systematically.

AI agent in Replit that can create complete applications from descriptions.

AI-powered improvement and restructuring of existing code.

Quick creation of prototypes for early validation of product ideas and concepts.

Training method where AI models are improved through human feedback.

Learning method where an agent learns optimal behavior through rewards and punishments.

Automatic analysis of customer reviews to detect trends and issues.

Software robots that automate repetitive tasks in user interfaces.

Systematic search for vulnerabilities and risks in AI systems.

AI platform for video and image generation with creator focus.

JavaScript library for building user interfaces, developed by Meta.

Modern email API for developers with React Email support.

Software delivery model where applications are offered as a service over the internet.

Structured data for better understanding by search engines.

Agile project management method with sprints and iterative development.

Paid advertisements in search results.

The goal behind a search query.

Recurring demand fluctuations throughout the year.

Division of target groups into homogeneous subgroups.

Measures to improve organic visibility in search engines.

The page with search results.

Single visit of a user to a website.

Shipping costs for delivering orders.

Virtual cart for collecting products before purchase.

Leading e-commerce platform for online shops of all sizes.

Customers test products in store but buy online cheaper.

Website that loads as a single page and dynamically loads content.

Overview of all pages of a website for search engines.

Unique identifier for each product in inventory.

Changing images or content on the website.

Automated Google Shopping campaigns with machine learning.

Marketing via text messages to mobile devices.

Selling products directly through social media platforms.

Monitoring social media channels for brand mentions and trends.

Social evidence like reviews that influence purchase decisions.

Temporarily undeliverable email (e.g., full mailbox).

Synonym for A/B test – comparison of two variants.

Encryption protocol for secure data transmission.

Inventory management and stock control.

Business model with recurring payments for regular deliveries.

All steps from production to end customer.

Enterprise version of Shopify for large merchants with advanced features, higher limits and dedicated support.

Design template for Shopify shops that determines the appearance and functionality of the frontend.

Extension for Shopify shops that adds additional features like marketing, shipping or analytics.

Shopify feature for international selling with localized pricing, currencies and domains.

Automation tool for Shopify Plus that allows creating workflows without programming.

Ruby-based scripts for Shopify Plus to customize checkout, discounts and shipping.

Shopify's point-of-sale system for retail with synchronization to the online shop.

Time-limited development phase (usually 1-4 weeks) in agile project management.

All persons or groups who have an interest in the project or are affected by it.

Systematic review of an online shop regarding technology, UX, conversion and SEO.

More compact language models with fewer parameters that are more efficient and can run locally.

Search method that understands the meaning of queries instead of just searching for keywords.

Gradual output of AI responses during generation, instead of waiting for complete response.

Background instruction that defines the behavior and role of an AI assistant.

AI tool that generates functional code from screenshots or images.

Machine learning with labeled training data (input-output pairs).

Open-source AI model for generating images from text.

Automatic detection of moods and opinions in texts.

Conversion of spoken language into written text.

AI inference without own server management – pay-per-use model.

Any AI-generated or manipulated media content.

Transfer of the artistic style of one image to another by AI.

OpenAIs AI model for generating videos from text descriptions.

Open-source Firebase alternative with PostgreSQL database, auth and storage.

Payment platform for online payments, subscriptions and financial infrastructure.

Cloud computing model where the cloud provider manages the server infrastructure.

Server-side rendering of web pages for better performance and SEO.

Generation of static HTML pages at build time for optimal performance.

The group of people to be addressed with marketing.

External logistics service providers for storage and shipping.

Average time spent on the website.

HTML element for the page title in search results.

Point of contact between customer and brand along the customer journey.

Tracking user behavior and marketing activities.

Visitor volume on a website.

Single purchase or business transaction.

Trust seal to increase credibility (e.g., Trusted Shops).

Two-factor authentication for increased account security.

Smallest text unit processed by AI language models – usually word parts or characters.

Training format where internal employees are trained as trainers to pass on knowledge.

Breaking down text into smaller units (tokens) for processing by language models.

Smallest text unit that a language model processes – can be a word, subword or character.

Number of requests an AI system can process per unit of time.

Parameter that controls the creativity/randomness of AI responses. Low = precise, high = more creative.

Sampling method for LLMs that only considers the most likely tokens.

Ability of AI models to use external tools like search engines, calculators or APIs.

Automatic creation of software tests by AI based on source code.

Time from product idea to market launch – AI can drastically reduce this.

Long-term costs from short-term technical compromises in software development.

Neural network architecture that forms the basis for modern language models like GPT and Claude.

Transfer of knowledge from a trained model to related tasks.

Data used to train AI models.

Automatic categorization of texts into predefined classes.

AI-powered creation of summaries of long texts.

Conversion of written text into spoken language.

Event that starts an automated workflow (e.g., new order, email).

Tensor Processing Unit – specialized AI hardware developed by Google.

Generation of images from text descriptions by AI.

Generation of videos from text descriptions by AI.

Generation of 3D models from text descriptions by AI.

Total costs of an AI solution including development, operation and maintenance.

Typed extension of JavaScript for more robust and maintainable codebases.

Utility-first CSS framework for fast and consistent UI design.

Content created by users such as reviews, photos, or videos.

User interface – visual design of interaction elements.

Individual visitors to a website (without multiple counting).

Profitability at the level of individual units (e.g., per customer).

Sales strategy offering a higher-value product or upgrade.

Uniform Resource Locator – web address of a page.

How easy a website is to use.

The path users take through a website or app.

Brief description of a feature from the user perspective for development.

URL parameters for campaign tracking in analytics.

The overall experience of a user when interacting with a website or app.

Machine learning without labeled data for pattern recognition.

The unique benefit that a product offers.

Product variant – different versions of a product (size, color).

Supplier or manufacturer of products.

Selling products through video content and live streaming.

Visible area of a website on the screen.

Marketing that spreads virally through user sharing.

Virtual fitting of products through AR technology.

E-commerce via voice assistants like Alexa or Google Assistant.

Voice-based search via assistants and smart speakers.

Specialized database for efficient storage and search of embedding vectors.

Programming approach where developers describe what they want in natural language and AI generates the code.

Vercels AI tool for generating React components and UI designs from descriptions.

Search based on images instead of text – e.g., product search by photo.

AI model for generating new data by learning a compressed representation.

AI technology for replicating a human voice.

Cloud platform for frontend development, optimized for Next.js and React.

Location for storing goods before shipping.

Analysis of website data for performance measurement.

Online seminar for marketing, training, or lead generation.

Automatic data exchange between systems on certain events.

Customers research online but buy in store.

Products or services without branding for own marketing.

Sale of large quantities to resellers.

Small embedded element with specific function on a website.

Schematic design of a website structure without design.

Bookmark feature for products for later purchase.

Popular e-commerce plugin for WordPress websites.

Defined sequence of work steps or processes.

Automatic execution of business processes and task sequences through software.

Extension module for WordPress that adds new functionality to the CMS.

Extension for WooCommerce that adds additional e-commerce features like payments or shipping.

Command line interface for WordPress for efficient website management.

Numerical values in neural networks that are adjusted during training.

OpenAIs powerful open-source model for speech-to-text.

HTTP callback for real-time notifications between systems.

Extensible Markup Language – format for structured data.

Machine-readable sitemap for search engines.

Dynamic pricing for revenue maximization.

Video advertising on YouTube – important marketing channel.

Data that customers proactively and voluntarily share.

No-code automation platform for connecting 6,000+ apps and automating workflows.

AI performs tasks without having received specific examples for them.

No-code automation platform for connecting 6,000+ apps without programming.