E-Commerce & AI Glossary

Method for optimizing websites by testing two variants against each other to determine which converts better.

The visible area of a website without scrolling – particularly important for first impressions and call-to-actions.

Percentage of website visitors who add a product to their shopping cart.

Sales model where partners (affiliates) promote products and receive commissions on successful sales.

Marketing model: Attention, Interest, Desire, Action.

Technology for asynchronous data transfer that enables page updates without complete reloading.

Alternative text for images, important for SEO and accessibility.

Collection and analysis of data about website visitors and their behavior.

The clickable text of a hyperlink – important for SEO.

The average amount customers spend per order.

Interface that enables different software systems to communicate and exchange data with each other.

Average revenue per user – important metric for subscription models.

Assignment of conversions to the marketing channels that contributed to the purchase.

Technology for overlaying the real world with digital content (e.g., virtual product try-on).

Automating recurring tasks and processes through software and AI.

Automatically sent emails in response to certain actions or triggers.

Autonomous AI system that can independently execute tasks, make decisions and interact with other systems.

WordPress plugin for creating custom fields for flexible content structures.

Project management methodology with iterative development, flexible planning and continuous improvement.

Structured process for identifying and evaluating agencies for e-commerce projects.

Business relationships between companies, as opposed to B2C (Business-to-Consumer).

Business relationships between companies and end consumers.

Incoming link from an external website – important SEO factor.

Phenomenon where users unconsciously ignore advertising banners.

Analysis of shopping carts to identify purchase patterns and cross-selling potentials.

Targeting audiences based on their online behavior.

The area of a website that only becomes visible after scrolling.

Comparison value or reference point for evaluating own performance.

Large, complex datasets analyzed with special tools to discover patterns and insights.

Major shopping day (Friday after Thanksgiving) with high discounts – start of the Christmas season.

Decentralized, immutable database technology – basis for cryptocurrencies and NFTs.

Percentage of visitors who leave a website without viewing another page.

The degree of brand recognition by consumers.

Navigation path that shows users where they are on the website.

Product package – multiple products offered together at a reduced price.

The prominent purchase area on marketplace product pages (e.g., Amazon).

Detailed profile of the ideal customer based on market research and data.

AI platform for developing full-stack web applications directly in the browser.

Prioritized list of all planned tasks and features of a project.

The total cost of acquiring a new customer.

Temporary storage for data to speed up loading times.

Prompt for action – button or link that encourages users to take action.

The preferred URL of a page for duplicate content – important for SEO.

When customers add products to their cart but do not complete the purchase.

Measures to recover abandoned shopping carts (e.g., email reminders).

Network of servers for fast delivery of website content worldwide.

AI-powered program for automated customer communication via chat.

The payment process in an online shop where the customer completes their order.

Attrition rate – percentage of customers lost within a period.

Order online and pick up in store – popular omnichannel option.

The predicted total revenue from a customer over the entire business relationship.

Software for creating, editing, and managing website content without programming knowledge.

Analysis of user groups that share a common characteristic (e.g., registration date).

Modular e-commerce approach with interchangeable best-of-breed components.

Marketing strategy based on valuable, relevant content for customer acquisition.

Converting a visitor into a customer or achieving a defined goal.

Percentage of visitors who complete a desired action (e.g., purchase).

Systematic improvement of websites to increase conversion rate.

Small data file in the browser for storing user information and settings.

Google metrics for loading time, interactivity, and visual stability – SEO ranking factors.

Cost per acquired customer – total campaign cost divided by conversions.

Billing model in online advertising where payment is made per click.

Cost per generated lead – important metric in B2B marketing.

Cost per thousand impressions – billing model in display advertising.

Strategies and software for managing customer relationships.

Cross-border online trade with international customers.

Sales strategy offering complementary products to the original purchase.

Programming language for designing and formatting websites.

Ratio of clicks to impressions for ads or links.

The complete journey of a customer from first brand contact to purchase and beyond.

Measures for long-term retention of existing customers.

Division of customers into groups based on common characteristics.

Online shopping day on Monday after Thanksgiving with big discounts.

The total value of all products in a customer's shopping cart.

The maximum amount of text an AI model can process simultaneously, measured in tokens.

AI assistant from Anthropic, known for safety, long context windows and precise answers.

AI-powered development environment (IDE) that accelerates programming through intelligent code completion and chat.

WordPress theme that extends a parent theme and safely protects customizations from updates.

Structured approach to guiding change processes in organizations.

Individual guidance and support for developing skills and competencies.

Business model where manufacturers sell directly to end customers without intermediaries.

Manipulative design practices that trick users into unintended actions.

Visual overview of the most important metrics and data at a glance.

Marketing decisions based on data analysis rather than intuition.

Inventory that no longer sells and ties up capital.

Advanced form of machine learning with neural networks.

Prediction of future product demand for better planning.

System for central management of media files like images and videos.

The digital presentation of products on e-commerce platforms.

Image-based online advertising like banners, videos, or rich media.

System for translating domain names into IP addresses.

SEO metric that evaluates the strength and trustworthiness of a domain.

Two-step registration process for newsletters for legally compliant consent.

Automated email sequence sent to subscribers over time.

Fulfillment model where the retailer holds no inventory and has products shipped directly from the supplier.

The time a user spends on a page.

Automatic price adjustment based on demand, competition, and other factors.

Default theme of Shopify 2.0 with improved performance and customization options.

Comprehensive redesign of business processes and models through digital technologies.

Careful examination and analysis of a company or project before making a decision.

Electronic commerce – buying and selling goods and services over the internet.

Marketing strategy via email communication with prospects and customers.

European article number – barcode standard for product identification.

Actual cost per thousand impressions across different billing models.

Interaction rate – ratio of interactions to reach (especially social media).

Company-wide software for planning and controlling all business processes.

Popup that appears when the user is about to leave the website.

Percentage of visitors who view a specific page as the last before leaving.

Popular page builder for WordPress with drag-and-drop functionality for page design.

Tracking code for Facebook advertising for conversion measurement and retargeting.

Filterable navigation to narrow search results by attributes.

Section for answering typical customer inquiries.

Self-collected customer data – more valuable than third-party data.

Time-limited discount promotion for revenue boost.

Uniform shipping costs regardless of order weight or size.

Fear of missing out – psychological trigger in marketing.

Minimum order value for free shipping – effective strategy for AOV increase.

Limiting the display frequency of advertising for individual users.

The user-visible part of a website or application.

All processes from order to delivery: storage, picking, packaging, shipping.

Representation of the customer journey from initial awareness to purchase.

Adapting a pre-trained AI model to specific tasks or data for better results.

EU regulation for the protection of personal data.

Current version of Google Analytics with event-based tracking.

Entry page of a website, often optimized for certain keywords.

Location-based targeting of users with localized advertising.

Abandoned shopping cart of an unregistered user.

Gift card with credit for shopping in the store.

Total value of all goods sold through a platform.

Google advertising platform for search ads, display, and shopping.

Google platform for managing product data for shopping ads.

Product comparison service from Google with shopping ads.

Creative, data-driven marketing strategies for rapid growth.

Purchase completion without creating a customer account – reduces cart abandonment.

AI systems that can independently create new content such as texts, images, code or music.

Family of AI language models from OpenAI that form the basis for ChatGPT.

Block-based visual editor from WordPress for creating page content.

Analysis of the difference between current and desired state to identify need for action.

E-commerce architecture where frontend and backend are separate and communicate via APIs.

Visual representation of user interactions on a website (clicks, scrolling).

Large, prominent image in the upper area of a website.

Encrypted transmission protocol for secure websites – ranking factor.

When an AI model presents factually incorrect or fabricated information as facts.

Single display or view of an advertisement or content.

Marketing strategy that attracts customers through valuable content rather than actively approaching them.

Inclusion of a website in the search engine index.

Marketing through people with large reach and influence on social media.

Monitoring and optimization of stock levels.

How often inventory is sold in a period.

Repeated run through a development cycle for gradual product improvement.

Temporary takeover of management tasks by external managers during vacancies or transformations.

Programming language for interactive website functions.

Data format for exchanging structured data.

Search term for which a website should be found in search engines.

Frequency of a keyword relative to the total text.

Research of relevant search terms for SEO and SEA.

Key metric for measuring the success of business activities.

Visual project management method with boards and cards to represent workflows and task status.

Systematic sharing of knowledge and experience from experts to other team members.

Specially designed target page for marketing campaigns with focused call-to-action.

Attribution model that values the last touchpoint before conversion.

Delay time in data transmission – important for loading times.

Potential customer who has shown interest in a product or service.

Measures to acquire prospects and their contact details.

Free offer (e.g., e-book) in exchange for contact details.

Nurturing leads through relevant content until purchase readiness.

Building backlinks to increase domain authority.

Real-time chat function for direct customer support on the website.

Large language models like GPT – basis for modern AI chatbots and assistants.

Target group with similar characteristics to existing customers for advertising.

Product with low or negative margin for customer acquisition.

Customer loyalty program with rewards for repeat purchases.

Ratio of customer lifetime value to acquisition costs – important profitability metric.

AI tool for rapid creation of web applications through natural language descriptions.

Development approach with minimal programming that combines visual tools with code capabilities.

Shopify's template language for customizing themes and dynamically displaying shop content.

Subset of AI where systems learn from data and improve without explicit programming.

Profit margin – difference between selling price and costs.

Analysis of purchase combinations to optimize cross-selling.

Online platform where multiple retailers can offer their products (e.g., Amazon, eBay).

Software for automating marketing tasks like emails and social media.

Price markup – difference between purchase and selling price in percent.

Brief description of a page for search results – important for CTR.

HTML elements with metadata about a web page for search engines.

Small conversion steps on the way to the main goal (e.g., newsletter signup).

Brief moments when users want to fulfill an immediate need.

E-commerce via mobile devices like smartphones and tablets.

Design approach that optimizes for mobile devices first.

Visual design of a website or product.

Monthly recurring revenue – important metric for subscription models.

Sales strategy across multiple channels that are not interconnected.

Testing multiple variables simultaneously for optimization.

Visual automation platform for complex workflows with branching and loops.

Custom data field in Shopify for storing additional information for products, customers or orders.

First functional product version with minimal features to quickly gather feedback.

Advertising that seamlessly blends into the surrounding content format.

AI technology for processing and analyzing human language – basis for chatbots and voice assistants.

Metric for customer satisfaction and loyalty based on recommendation willingness.

Regularly sent email with news, offers, or content.

Specialized market segment with specific customer needs.

Link with attribute instructing search engines not to follow it.

Open-source workflow automation with self-hosting option for maximum data control.

Development approach where applications are created without programming via visual interfaces.

Goal-setting method with measurable key results.

Seamlessly integrated sales strategy across all channels for a unified customer experience.

SEO measures directly on the website (content, meta tags, structure).

Purchase completion with a single click thanks to saved data.

Percentage of opened emails.

System for central management and processing of orders.

Website visitors from unpaid search results.

Product no longer in stock – important for inventory management.

Traditional marketing with active customer outreach (advertising, cold calling).

Introduction process for new employees, customers or partners to systems and processes.

Loading speed of a website – important SEO and UX factor.

Division of content across multiple pages.

Advertising model where payment is made per click on an ad.

Technical interface for secure processing of online payments.

The page displaying all information about a product.

Individual customization of content, product recommendations, and offers based on user behavior and preferences.

System for central management of all product information and data.

Tracking code for capturing user behavior for advertising platforms.

Economic model based on digital platforms connecting providers and consumers.

Product overview page showing multiple products of a category.

Extension module for adding software functions.

Point of sale – physical or digital location of purchase completion.

Use of data and AI to forecast future trends and behaviors.

How demand changes with price changes.

Structured product data for shopping platforms and comparison portals.

Share of profit in revenue.

Website with app-like features such as offline use and push notifications.

Discount code for price reductions at checkout.

Target group division by lifestyle, values, and interests.

The art of formulating effective prompts for AI models to achieve optimal results.

Server-side programming language on which WordPress and WooCommerce are based.

Feasibility demonstration showing whether an idea or technology works.

Google rating of ad and keyword quality for Ads auctions.

Ultra-fast delivery within minutes to hours.

AI system for automatically generating personalized product recommendations.

Marketing through recommendations from existing customers to new customers.

Percentage of orders that are refunded.

Re-engaging users who have already interacted with the brand.

Web design that automatically adapts to different screen sizes.

Advertising strategy that re-targets previous website visitors with specific ads.

Percentage of returned orders.

Total income from sales before deducting costs.

Customer reviews – important for social proof and SEO.

Customer analysis by Recency, Frequency, Monetary Value.

Enhanced search result display with additional information.

Ratio of revenue to advertising spend – measures advertising campaign efficiency.

Return on capital – ratio of profit to invested capital.

File with instructions for search engine crawlers.

AI technique that connects a language model with external data sources to generate current and specific answers.

Quick creation of prototypes for early validation of concepts and designs.

Formal tender or request for proposal to potential service providers for a project.

Software delivery model where applications are offered as a service over the internet.

Structured data for better understanding by search engines.

Agile project management method with sprints and iterative development.

Paid advertisements in search results.

The goal behind a search query.

Recurring demand fluctuations throughout the year.

Division of target groups into homogeneous subgroups.

Measures to improve organic visibility in search engines.

The page with search results.

Single visit of a user to a website.

Shipping costs for delivering orders.

Virtual cart for collecting products before purchase.

Leading e-commerce platform for online shops of all sizes.

Customers test products in store but buy online cheaper.

Website that loads as a single page and dynamically loads content.

Overview of all pages of a website for search engines.

Unique identifier for each product in inventory.

Changing images or content on the website.

Automated Google Shopping campaigns with machine learning.

Marketing via text messages to mobile devices.

Selling products directly through social media platforms.

Monitoring social media channels for brand mentions and trends.

Social evidence like reviews that influence purchase decisions.

Temporarily undeliverable email (e.g., full mailbox).

Synonym for A/B test – comparison of two variants.

Encryption protocol for secure data transmission.

Inventory management and stock control.

Business model with recurring payments for regular deliveries.

All steps from production to end customer.

Enterprise version of Shopify for large merchants with advanced features, higher limits and dedicated support.

Design template for Shopify shops that determines the appearance and functionality of the frontend.

Extension for Shopify shops that adds additional features like marketing, shipping or analytics.

Shopify feature for international selling with localized pricing, currencies and domains.

Automation tool for Shopify Plus that allows creating workflows without programming.

Ruby-based scripts for Shopify Plus to customize checkout, discounts and shipping.

Shopify's point-of-sale system for retail with synchronization to the online shop.

Time-limited development phase (usually 1-4 weeks) in agile project management.

All persons or groups who have an interest in the project or are affected by it.

Systematic review of an online shop regarding technology, UX, conversion and SEO.

The group of people to be addressed with marketing.

External logistics service providers for storage and shipping.

Average time spent on the website.

HTML element for the page title in search results.

Point of contact between customer and brand along the customer journey.

Tracking user behavior and marketing activities.

Visitor volume on a website.

Single purchase or business transaction.

Trust seal to increase credibility (e.g., Trusted Shops).

Two-factor authentication for increased account security.

Smallest text unit processed by AI language models – usually word parts or characters.

Training format where internal employees are trained as trainers to pass on knowledge.

Content created by users such as reviews, photos, or videos.

User interface – visual design of interaction elements.

Individual visitors to a website (without multiple counting).

Profitability at the level of individual units (e.g., per customer).

Sales strategy offering a higher-value product or upgrade.

Uniform Resource Locator – web address of a page.

How easy a website is to use.

The path users take through a website or app.

Brief description of a feature from the user perspective for development.

URL parameters for campaign tracking in analytics.

The overall experience of a user when interacting with a website or app.

The unique benefit that a product offers.

Product variant – different versions of a product (size, color).

Supplier or manufacturer of products.

Selling products through video content and live streaming.

Visible area of a website on the screen.

Marketing that spreads virally through user sharing.

Virtual fitting of products through AR technology.

E-commerce via voice assistants like Alexa or Google Assistant.

Voice-based search via assistants and smart speakers.

Location for storing goods before shipping.

Analysis of website data for performance measurement.

Online seminar for marketing, training, or lead generation.

Automatic data exchange between systems on certain events.

Customers research online but buy in store.

Products or services without branding for own marketing.

Sale of large quantities to resellers.

Small embedded element with specific function on a website.

Schematic design of a website structure without design.

Bookmark feature for products for later purchase.

Popular e-commerce plugin for WordPress websites.

Defined sequence of work steps or processes.

Automatic execution of business processes and task sequences through software.

Extension module for WordPress that adds new functionality to the CMS.

Extension for WooCommerce that adds additional e-commerce features like payments or shipping.

Command line interface for WordPress for efficient website management.

Extensible Markup Language – format for structured data.

Machine-readable sitemap for search engines.

Dynamic pricing for revenue maximization.

Video advertising on YouTube – important marketing channel.

Data that customers proactively and voluntarily share.

No-code automation platform for connecting 6,000+ apps and automating workflows.