Question 1

Which European markets should we target first?

Accepted Answer

Germany is typically the best first market – largest economy, high e-commerce adoption, and if you succeed there, Austria and Switzerland follow naturally. We help you prioritize.

Question 2

How do European customers differ from US customers?

Accepted Answer

European (especially German) customers value detailed product info, transparent pricing (VAT-inclusive), easy returns, and trusted payment methods like Klarna.

Question 3

Should we use marketplaces or go D2C?

Accepted Answer

We analyze your brand, category, and goals to recommend the right approach. Often a hybrid strategy works best – D2C for brand building, Amazon DE for volume.

Question 4

What investment should we plan for European expansion?

Accepted Answer

Budgets vary widely, but a serious EU launch typically requires €20-50k for the first year including compliance, localization, marketing, and operations setup.

Strategic European Expansion Consulting

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