Mercedes-Benz Wiesenthal – A-Class Sales Promotion Campaign
1The Challenge
Mercedes-Benz Wiesenthal didn't just want reach for the launch of the new A-Class – they wanted measurable sales pipeline. Together with Graller Werbung, the goal was clearly defined:
- Generate test drives – not just likes or impressions
- Drive qualified traffic to the dealer website
- Maintain premium brand impact despite the performance focus
- Consistent presence across Facebook, Instagram, and website
- Clear success KPIs for joint reporting with the client
2Our Solution
We built an integrated online campaign across Facebook and Instagram, focused on one specific conversion: booking a test drive.
The centerpiece was a custom-produced campaign teaser with sound design that translated the A-Class's premium feel into the social feed format – paired with consistent static creatives for Facebook and Instagram Stories.
Targeting, creatives, and landing-page integration were aligned to that single goal from day one, so every touchpoint demonstrably contributed to test-drive bookings.
3Impressions
4Technology Stack
Platforms
Creative
Tracking & KPIs
Disciplines
5Implemented Features
+633% Test Drives
After the very first campaign run, booked test drives multiplied compared to the previous month.
+800% Link Clicks
Clicks from Facebook and Instagram to the dealer website grew nine-fold in the same period.
Native Social Creatives
Creatives and formats cleanly tailored to feed, story, and reels logic across platforms.
Performance Mindset
KPIs defined upfront – every ad had to contribute to the conversion goal.
Premium Brand Impact
A performance campaign that did not dilute the high brand standards of Mercedes-Benz.
Direct Sales Contribution
Test drives as a reliable leading indicator for actual sales closings.
6Results
Sales Impact
- +633% test drives vs. previous month
- Clearly attributable conversions
- Direct contribution to the sales pipeline
Reach & Traffic
- +800% link clicks to the dealer website
- Native delivery in FB and Insta feeds
- Premium impact despite performance focus
What set this campaign apart
- Clear conversion goal instead of vague reach
- Custom-produced teaser including sound design
- Consistent creatives across all platforms
- Tight collaboration with Graller Werbung
7Related Services
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