IKEA Family Advent Calendar – Key Visual, Print & Online Application
1The Challenge
IKEA Austria wanted to emotionally engage its Family members in time for advent – with a tangible advent calendar in the mailbox that continues to live in stores and online. The requirements:
- A key visual that works consistently across all touchpoints
- A complete print suite: advent calendar, flyers, and in-store material for the stores
- Animated banners for the digital companion communication
- An online application that works in Austria and Switzerland alike
- Delivered on brand – inside the IKEA cosmos between warmth, family, and „God Jul"
2Our Solution
We crafted the entire campaign universe – from the initial idea to the very last in-store display. The key visual served as the visual anchor for all subsequent materials.
The print suite included the advent calendar itself, sent to more than 200,000 IKEA Family members, plus flyers and in-store banners for the stores. In parallel, we produced animated banners for digital promotion.
The digital centerpiece was an online application, designed jointly for IKEA Austria and IKEA Switzerland – sharing one design language but with localized content and mechanics.
3Impressions
4Technology Stack
Digital
Design
Markets
Disciplines
5Implemented Features
200,000+ Advent Calendars
Mailed to IKEA Family members in Austria – tangible brand warmth right in the mailbox.
Online Application AT & CH
One digital mechanic, localized for IKEA Austria and IKEA Switzerland.
Key Visual as Anchor
One consistent visual across print, in-store, banners, and the online application.
Animated Banners
Animated creatives extending the advent campaign into the digital space.
Print + Web from One Source
Concept, design, and technical implementation – integrated across all channels.
„God Jul" for IKEA Family
On-brand warmth and advent atmosphere across every touchpoint.
6Results
Reach
- 200,000+ advent calendars mailed out
- Online application for Austria & Switzerland
- IKEA Family members reached directly in their mailbox
Brand Impact
- Key visual as a red thread across all touchpoints
- Print, in-store, and digital from one source
- Animated banners as the digital extension
What set this campaign apart
- Consistent experience from mailbox to store to online
- Cross-border setup for AT & CH
- On-brand IKEA look & feel throughout
- Full chain from concept to production – from one team
7Related Services
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