Headless Commerce: What It Is and When It Makes Sense
Headless Commerce is one of the most discussed concepts in e-commerce. But behind the buzzword lies a concrete architectural decision with far-reaching implications. In this article, we explain understandably what headless means, when it makes sense – and when it doesn't.
What Does "Headless" Mean?
In a traditional ("monolithic") shop system, the frontend (what the customer sees) and backend (database, business logic, admin) are tightly connected. Changes to the design may require backend adjustments and vice versa.
With headless commerce, these two layers are decoupled. The backend only provides data via an API. The frontend can be developed completely independently – as a website, mobile app, smart TV interface, or whatever.
Simplified View
Monolith (e.g., classic Shopify)
Frontend ↔ Backend tightly connected
Changes often affect both
Headless
Frontend → API → Backend
Independent development possible
The Advantages of Headless
Maximum Performance
Modern frontends with Next.js, Nuxt, or Remix can be generated as static pages. Result: Lightning-fast load times, better Core Web Vitals ranking.
Full Design Freedom
No template system setting limits. Any conceivable user experience is achievable.
Multi-Channel Ready
The same API can serve websites, mobile apps, kiosk systems, voice assistants, and more.
Best-of-Breed Architecture
Combine the best tools for each area: CMS for content, PIM for products, commerce backend for orders.
👥 Parallel Development
Frontend and backend teams can work independently, increasing development speed.
The Disadvantages of Headless
Higher Initial Costs
Instead of customizing a template, a complete frontend must be developed. Factor 2-3x more expensive than monolith setup.
Higher Complexity
More moving parts mean more potential points of failure and higher maintenance effort.
Special Know-How Required
You need developers who master both frontend frameworks and API integrations.
No "All-in-One"
Marketing features, A/B testing, analytics – much needs to be integrated separately.
Headless Options Compared
| Solution | Backend | Frontend | Ideal for |
|---|---|---|---|
| Shopify Hydrogen | Shopify | React (Remix-based) | Shopify customers with performance focus |
| Commercetools | Commercetools | Any | Enterprise (€50K+ budget) |
| Medusa.js | Medusa (Open Source) | Next.js | Developers wanting full control |
| Saleor | Saleor (GraphQL) | Any | Mid-market, tech-savvy teams |
| Full Custom | Supabase/PostgreSQL | Next.js | Maximum flexibility, no vendor lock-in |
Who Does Headless Really Make Sense For?
Headless Makes Sense When:
- Revenue €2M+, as investment pays off
- Performance is competitive advantage
- Complex multi-channel strategy
- Long-term scaling planned
- Technical team available
Headless is Overkill When:
- Revenue under €500K/year
- Standard D2C shop without special features
- No technical team
- Fast launch more important than perfection
- Limited development budget
Composable Commerce: The Evolution
The newest trend goes one step further: Composable Commerce. Here, not only frontend and backend are separated, but each function runs as an independent service:
- Product Data: PIM system (e.g., Akeneo, Pimcore)
- Content: Headless CMS (e.g., Sanity, Contentful)
- Search: Algolia, Elasticsearch
- Checkout: Specialized solution
- Payments: Stripe, Adyen
This architecture offers maximum flexibility but also significantly increases complexity. For most shops, a middle ground is more sensible.
Is Headless Right for You?
We analyze your requirements and recommend the appropriate architecture – whether monolith, headless, or hybrid.
Learn About E-Commerce Consulting →
Martin Ogris
•Founder & CEOMartin Ogris is the founder of clickpuls and has been working in e-commerce for over 10 years. Together with his team, he helps companies optimize their online presence, automate processes, and achieve sustainable growth. His expertise includes shop systems like Shopify and WooCommerce, strategic consulting, and the integration of modern AI tools.