Menarini Pharma – Corporate Website & SEO for Pharma Group

Menarini Pharma entrusts us with ongoing digital marketing tasks. The Austrian subsidiary of an international pharma group needed a web presence that takes several stakeholder groups equally seriously:

• Provide patients with clear, easy-to-read health information
• Address doctors and professional audiences with precise, expert content
• Win applicants through an integrated unsolicited application function
• Comply with strict corporate design and security requirements from group headquarters
• Implemented on the group's own development software – no off-the-shelf CMS
• Achieve fast SEO visibility in a heavily regulated environment

We delivered a large-volume, individualized corporate website on the group's own development software – within the tight constraints of international corporate design and security requirements.

Content-wise, the site is consistently built around readability and audience logic: patients, doctors, and applicants each find the content they actually need – with a clear hierarchy and consistent visual language, supported by professional photography.

The SEO strategy was baked in from the start: technical foundations, information architecture, content structure, and search intents were aligned so that top rankings for the most important keywords were achieved within just a few weeks of launch.

An integrated unsolicited application function turns website visitors directly into qualified candidates for the HR pipeline.