Woborsky Interiors – Norbert Wangen FOREVER Launch
1The Challenge
Woborsky Interiors wanted to celebrate the Vienna launch of Norbert Wangen's new FOREVER kitchen collection – following his iconic monolithic kitchen blocks for Boffi. The requirements:
- Product launch at the highest design level – matching the designer's caliber
- Opening event in parallel to Vienna Design Week, the industry's must-attend moment
- International PR work reaching beyond the local Vienna scene
- High-quality visual assets for press, social, and long-term brand communication
- A presence worthy of Boffi-level design ambition
2Our Solution
We conceived and produced the exhibition opening in the Woborsky Interiors showrooms – a quiet, precisely staged setting for the FOREVER collection, in close coordination with Vienna Design Week.
In parallel, we planned and executed all of the press work: press releases, visual assets, and personal outreach to the relevant international design media.
A custom-produced visual story spanning interior, product, and detail photography served as the visual foundation for press releases, web, and social.
The highlight: an online feature in Wallpaper Magazine – one of the world's most important magazines for contemporary design, architecture, fashion, and lifestyle.
3Impressions
4Technology Stack
Event
Public Relations
Photography
Disciplines
5Implemented Features
Wallpaper Magazine Feature
Online feature in the leading international magazine for design, architecture, and lifestyle.
Vienna Design Week
Opening in parallel to the must-attend moment of the Austrian design scene.
Norbert Wangen FOREVER
Launch of the new kitchen collection by the award-winning Boffi designer in Vienna.
Event + PR from One Source
Concept, opening, and complete press work planned and delivered as one piece.
International Reach
Press work that reached beyond the local Vienna design scene into the international trade press.
Custom Visual Library
High-quality photography as a reusable brand asset for all subsequent channels.
6Results
PR Highlights
- Online feature in Wallpaper Magazine
- International reach via design media
- Visibility far beyond the Vienna scene
Event & Brand Impact
- Opening as part of Vienna Design Week
- Precise staging of the FOREVER concept
- Custom visual library for press, web & social
What set this project apart
- Event concept and PR work from one source
- Smart timing in parallel to Vienna Design Week
- In-house photography as a long-term brand asset
- International design press as a multiplier
7Related Services
Interested in a similar project?
Let's talk about your project. We look forward to hearing from you.
Contact
Let's get started together